Most aggregator lists you will find were built during the funding boom. Several of the buyers on them stopped acquiring years ago.
This is a ranked list of the ten buyers still acquiring Amazon brands in 2026, what size of business each one takes, and which famous names are no longer worth an email.
How this list was put together:
- Every buyer checked for recent acquisition activity, not for funding announcements made in 2021
- Ranked by how likely each one is to be a real option for a private label seller, not by how much money they once raised
- Names that consolidated, restructured or went quiet are listed separately instead of quietly dropped
Disclosure: Xneeti manages Amazon accounts, including brands getting ready to sell. Nothing here depends on working with us.
By the end you should have three to five buyers worth contacting, and a clear reason for each one.
What aggregators buy, in one section
An aggregator raises outside capital, buys profitable third-party Amazon brands outright, and runs them together as a portfolio. It builds nothing of its own.
Nearly all of them want private label and FBA. FBA means the logistics already run without them. Private label means the brand and the supplier relationship transfer with the sale.
Before any buyer looks at its own criteria, it screens for four things:
- A registered trademark and Amazon Brand Registry, so the brand is an asset that can actually change hands
- Twelve to twenty-four months of trading history with accounting a stranger can verify
- Net margin above 15%, with profit coming from more than one SKU
- Clean account health, meaning no suspensions, IP complaints or unresolved policy strikes
Valuation ranges, earnout terms and how offers are structured are covered in our complete guide to Amazon aggregators. This page is about who to approach.
How this top 10 is ranked
Ranking aggregators by funding raised is how most of these lists get written, and it is why they age badly. A buyer that raised a billion dollars in 2021 and has closed two deals since is not a better option than a smaller buyer closing one a month.
So the order below weighs three things. Whether they are visibly still acquiring, how wide a range of brands they will look at, and how straightforward sellers find the process. It is a judgement call, and your position changes it.
Find your band first, because that matters more than the ranking does.
Status in this category changes quarterly. Treat every name here as a starting point to verify, not a guarantee that someone is answering the phone.
One question does most of the filtering for you. Before anyone talks about price, ask how many deals they have closed in the past twelve months. A surprising number of well-known buyers cannot answer that well.
Top 10 Amazon aggregators still buying FBA businesses in 2026
The field went from roughly ninety active buyers at the peak to somewhere under sixty still listed, and a much smaller group closing deals with any regularity.
Fewer buyers means less competition for your brand. Which makes approaching several of them at the same time far more important than it was five years ago.
1. Razor Group
The largest remaining buyer in the category, and the most likely of anyone here to look at your brand. Razor absorbed Perch in 2024 and Infinite Commerce in 2025, so it now operates brands that three separate aggregators originally bought.
Broad categories, roughly $1M to $20M in revenue, FBA and private label only. The first screen is data driven and quick.
- Scores a brand internally before a human reads the file, which means you hear back fast either way
- The diligence team has seen more Amazon P&Ls than almost anyone, so gaps in your accounting get found
- Ask how the brands inherited from Perch have performed since, because that is the closest thing to a reference you will get
Best fit if you are above $1M in revenue, want the biggest cheque book still active, and can live with a structured offer.
2. Berlin Brands Group
Founded in 2005, well before the aggregator wave, and it builds its own brands as well as buying them. Being an operator first is why it is still here while most of its 2021 rivals are not.
Home, kitchen, garden, DIY, sport and consumer electronics, from roughly €1M in revenue, with a strong pull toward European sellers.
- Owns manufacturing relationships and moves acquired brands into European retail, which few financial buyers can do
- Asks harder product questions than a pure financial buyer, so know your unit economics at the component level
- Ask what they expect from you on EU VAT, compliance and logistics if your sales are mostly American
Best fit if you sell in home or garden categories and already have European revenue worth defending.
3. Essor
Formed when Heyday and Branded combined, which makes it one of the few buyers to come out of the consolidation larger rather than smaller. Teams in Paris and New York.
Defensible niche consumer brands between roughly $1M and $10M in revenue. It prefers brands that own a small category over ones fighting inside a big one.
- Runs fewer brands more actively than the 2021 portfolio model, with smaller brand teams
- Diligence includes a genuine operating review, so expect questions about your supplier and your product roadmap
- Ask which side of the combined business your category sits with, because the two legacy teams work differently
Best fit if you own a narrow category and want a buyer with real reach in both the US and Europe.
4. Thrasio
The company that built the category and then showed everyone its limits. It filed for Chapter 11 in February 2024, came back recapitalised with a smaller portfolio, and still acquires. It sits fourth rather than first because being famous and being available are now different things.
Category leaders with real review depth, across broad categories. Selective in a way it never was between 2020 and 2022.
- Deep operating resources in sourcing and creative, which is worth something if your supplier is your ceiling
- Slower and pickier than the reputation suggests, and plenty of approaches go nowhere
- Ask how many deals closed in the last twelve months before you spend a fortnight on their data request
Best fit if your brand clearly leads its subcategory and you are not in a hurry.
5. Boosted Commerce
Los Angeles based, and one of the larger US acquirers to come through the past three years intact. It runs a tighter portfolio than it originally planned to.
Consumer products across categories, generally from $500K in SDE. US sellers with several profitable ASINs are the core target.
- Hands-on brand management rather than buy-and-hold, which shows up in how they question your growth plan
- Conventional process, with a term sheet early and the real work happening in diligence
- Ask how long they expect you around after closing, because handover expectations vary a lot brand to brand
Best fit if you are a US seller with multi-ASIN profit and want someone who will actually operate the brand.
6. Unybrands
Miami based with a European arm, built by operators rather than financiers, and buying on both continents.
Broad categories, roughly $1M to $20M in revenue. Cross-border sellers get more attention here than at most US buyers.
- Takes US brands into Europe and European brands into the US, which is the whole thesis
- Expect questions about international expansion potential, so have a view ready rather than inventing one on the call
- Ask how they price a brand whose revenue sits in a single marketplace, because it moves the offer
Best fit if you already sell in more than one country, or have an obvious reason to.
7. Heroes
London based, started by three brothers out of investment banking, and one of the few UK buyers still operating under the name it launched with.
Home, pet, sport and baby, generally from around £500K in revenue. UK and EU sellers first.
- Founder-friendly process and a smaller, more curated portfolio than the large aggregators run
- Moves faster than a US buyer would on a deal of the same size
- Ask whether US expansion is part of their plan for your brand, and who funds the inventory for it
Best fit if you are a UK or EU seller in a repeat-purchase category.
8. Olsam
UK acquirer run by people who came out of Amazon and ecommerce operating roles rather than out of finance.
Home, kitchen, stationery and sport, from roughly $1M in revenue. UK and EU focused, with US interest where the fit is right.
- Practical operating questions in diligence, which goes much better if your listings and ad accounts are tidy
- Process can run longer than a big buyer would take, because the team doing the work is smaller
- Ask how many acquisitions they completed in the last year, and what happened to the most recent one
Best fit if you want operators who know Seller Central over a buyer who knows a spreadsheet.
9. Intrinsic
A US acquirer that buys consumer health and wellness brands and nothing else, led by people who ran consumer health businesses before this one. The narrowest buyer on the list and the reason it is worth including.
Health and wellness brands from roughly $500K in SDE.
- Understands claims, labelling and regulatory exposure, which generalist buyers price as unknown risk
- A smaller cheque book than the top of this list, usually offset by a cleaner process
- Ask how they handle claims and FDA exposure in diligence, since that is where these deals slow down
Best fit if your brand sits squarely in consumer health and generalists keep discounting you for risk you have already managed.
10. Una Brands
Singapore based, buying across Asia Pacific, and the only acquirer here built around multi-marketplace sellers from day one.
Brands from roughly $500K in revenue selling on Amazon, Lazada, Shopee, Rakuten and regional platforms.
- Comfortable with the marketplace mix that puts off single-platform buyers
- Smaller deals than the European and US names above, with a faster decision
- Ask which marketplaces they operate in directly and which they outsource, because that decides who runs your brand
Best fit if your revenue is spread across APAC platforms rather than concentrated on Amazon US.
Buyers that are not aggregators and often pay more
Aggregators were effectively the whole market in 2021. Today they are one type of bidder, and in plenty of categories they are not the one paying most.
The strategic buyer is the one most sellers never test, and it is the one most likely to beat everything on the list above. A competitor in your category is not buying a multiple of your earnings. They are buying your supplier, your review count and the shelf position they have been losing to you for two years, and none of that is worth the same to a portfolio buyer.
Run at least one strategic conversation alongside the aggregator process. The extra few weeks usually cost less than the gap in price.
How to shortlist and approach the right aggregators
Four steps take the ten above down to something you can work through in a fortnight.
Filter by size band first
Match your SDE against the bands in the table earlier. Approaching a buyer that operates two bands above you produces silence, not a negotiation.
Filter by category fit second
A buyer with three brands in your category already knows your supplier base, your seasonality and your returns rate.
Verify the buyer is actually closing deals
This is the step most sellers skip. Ask how many acquisitions closed in the past twelve months, what share of their earnouts have paid out in full, and whether they will introduce you to a founder they bought from. A buyer who will not make that introduction is telling you something.
Approach three to five at once, never one
A single unsolicited offer gives you nothing to compare it against. That is precisely why unsolicited offers get made, often with a deadline attached.
Have this ready before the first call, because turning up unprepared costs you both time and credibility:
- Twenty-four months of profit and loss on an accrual basis, with owner add-backs listed separately
- SKU-level profitability, so nobody can argue your margins are thinner than you said
- Supplier agreements, trademark registrations and Brand Registry status in one folder
- Twelve months of advertising data showing TACoS, spend and rank movement by top ASIN, which our walkthrough of the Amazon Ads Dashboard shows you where to export
Buyers read your advertising the way they read your margin. Profit held up by heavy spend to defend rank gets discounted, because the headroom they are paying for has already been spent. Our Amazon PPC Ads guide covers the campaign structure side, and if you want to check whether your spend is high for the category before a buyer does it for you, the breakdown of Amazon Ads Cost has current CPC and budget benchmarks.
The reverse is worth more than most sellers realise. Untouched growth levers are part of what a buyer is paying for. A brand that has never run video, or never used the full Amazon Sponsored Ads range, still has obvious upside sitting on the table, and diligence teams ask about both. Our guides to Amazon Video Ads and Amazon Ads for Scaling Brands cover the two that come up most.
Sometimes the list itself tells you that you are not ready. If the honest answer is that the brand is fine and you are the one who is tired, that is an operating problem rather than a valuation event. Our comparison of Amazon Ads Management Services, the shortlist of Amazon Product Ads Management Companies, and the roundup of Amazon Ads Software are all reasonable places to start instead.
Every item on that list also shortens diligence. Shorter diligence means fewer chances for a buyer to retrade the price at week seven.
Questions to ask an aggregator before you sign anything
These seven take about ten minutes on a call and will cut most shortlists in half.
- How many acquisitions have you closed in the past twelve months, and what was the most recent one?
- What share of the purchase price is paid at closing, and what triggers the rest?
- What percentage of your earnouts have paid out in full, and can you show me that?
- Will you commit to minimum advertising spend and inventory levels during the earnout period?
- Who runs the brand after closing, and how many other brands does that person already manage?
- How long is exclusivity after the letter of intent, and what happens if diligence runs over?
- Can you introduce me to a founder you acquired from more than a year ago?
The answers matter less than the willingness to give them. A buyer who deflects the earnout question has already told you how the earnout is going to go.
How Xneeti helps you reach the top of that range
The gap between the bottom and the top of every band above comes down to four things. Margin, advertising efficiency, rank stability and inventory reliability. Those are the same four Xneeti works on every hour the account is live.
Bids adjusted by hour, day and placement against your own conversion patterns. N-gram analysis pulling wasted spend out of your search terms before it reaches an ACoS report. A reorder flagged against supplier lead time before the stockout rather than after it. Listings updated for A10 and for Rufus, which now decides what a growing share of shoppers ever see.
Across managed accounts that has averaged a 50% reduction in TACoS and 30% revenue growth. Falling TACoS with rank held is exactly the pattern a diligence team rewards.
Every account gets a dedicated strategist who owns it and reviews what the AI does. Amazon Ads Verified Partner and Amazon SPN Partner, built by ex-Amazon and ex-Google teams, managing 80+ accounts.
If you are twelve months out from an exit, the work starts now. Book a demo and we will show you what your advertising and inventory data looks like to a buyer.
