Choosing the right Amazon advertising service that aligns with your business use case, challenges, and goals has become really hard right now.
The major reason for this is the expansion of this market over the last two years, with many more new players coming in and using AI to scale their processes. Most of them promise full-service management, Amazon optimization, and improvements in metrics.
Their similar-sounding pitches make it hard to differentiate between services and find the one that fits your needs.
The best approach to find the right Amazon advertising service is to start by identifying what you're trying to achieve by partnering with an agency. Then shortlist their services based on whether they actually address your challenge or use case.
Once you've shortlisted the services, look for case studies involving similar products and challenges, with results that explain profitability as well as revenue. Also check public reviews and discussions on platforms like Reddit to understand actual sellers' experiences, rather than relying only on the information on the agency's website.
We used this approach to select eight Amazon advertising agencies around eight popular seller needs and use cases. Each recommendation addresses a specific use case, so you can narrow your options based on the problem you're trying to solve.
Below, you'll find who each agency suits, why they're worth considering, and the services relevant to that need.
Amazon advertising agencies compared at a glance
How we selected these Amazon advertising partners
We started by identifying the main challenges and use cases that lead Amazon sellers to partner with an advertising agency. Then we looked for companies that best fit each need.
We reviewed how they position themselves, the number of brands they've worked with, and relevant case studies that support their experience with that particular use case. We also checked whether their services address the need we're recommending them for.
This helped us narrow the list to eight companies. You might not see some popular companies here because we focused on partners that address a specific seller need, rather than those with a broad, generic offering.
1. Xneeti: Best for sellers whose Amazon ad sales aren't translating into profit
Xneeti is an AI-powered, profit-focused Amazon advertising solution that combines software with experienced account strategists. Its software, OneOS, handles ongoing optimization at scale, while dedicated experts manage strategy and execution. This helps sellers manage and test more campaigns consistently and make sure their Amazon ad spend translates into profit.
OneOS, Xneeti's proprietary platform, brings together content creation, advertising, inventory, and profitability data:
- Content Studio produces listing content and ad creatives using insights from account performance.
- Ads Engine optimizes campaigns using conversion patterns, product-level profitability signals, and inventory availability.
- Profitability Engine automatically directs ad focus, checks the impact of pricing, and proactively identifies hidden inefficiencies.
Together, these engines make Xneeti a good fit for sellers looking to increase ad spend while making sure that additional spending translates into profitability.
The main reason to consider Xneeti is its integrated approach. By combining software and services, it brings ads, content, pricing, and inventory together to help you scale, improve margins, and leave behind the daily chaos of managing disconnected systems. Xneeti offers flat-rate pricing starting at $999 per month.
2. Accrue: Best for brands launching new products on Amazon
Accrue is a full-service Amazon advertising agency that helps Amazon brands grow through tailored strategy, advertising management, and detailed analytics. Its team handles media campaigns, retail operations, and content production end to end.
Accrue is a good fit for brands planning new product launches. It worked with Forceflex, a sunglasses brand adding four new products to its Amazon catalog. Accrue coordinated the launch around summer demand and Prime Day. Prime Day impressions were 10 times higher than on off-peak days, and monthly sales were 100% higher than the brand's average monthly sales in the previous months.
The main reason to consider Accrue is how it plans the work around a launch. For Forceflex, this included product and keyword research, listing content, seasonal analysis, deal submissions, inventory forecasting, and advertising. It approaches launches systematically, creating and executing a strategy tailored to the product.
Core services
- Media management: Sponsored Search, programmatic display and video, Streaming TV and Prime Video ads, and Amazon Marketing Cloud analytics. These services help brands reach shoppers searching for products and run campaigns to build awareness and re-engage audiences.
- Retail operations: Brand protection, fee recovery, inventory forecasting and management, and listing troubleshooting to support product availability and account operations.
- Content and brand experience: Optimized product listings, branded storefronts, ad creatives, and video production to introduce products and help shoppers understand their value.
3. BellaVix: Best for established brands that need new customers to overcome a growth plateau
BellaVix is a full-service Amazon advertising agency that helps brands increase revenue and profitability through strategies tailored to their needs and challenges. Its services include Vendor Central and Seller Central management, PPC advertising, DSP advertising, and product launches.
BellaVix is a good fit for established brands facing a growth plateau and considering Amazon advertising to attract new customers. It worked with a sports water bottle brand selling through Seller Central that wanted to increase sales after its PPC growth stalled following the holiday shopping season.
BellaVix focused on reaching upper-funnel audiences and bringing these shoppers into campaigns designed to drive purchases. It started with Sponsored Brands campaigns and later expanded into display advertising. This strategy helped the brand increase Sponsored Brands impressions by 65% and new-to-brand orders by 75%.
Core services
- Amazon PPC strategy and campaign management: Structuring and optimizing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Keyword strategy and bid management work alongside listing SEO to reach high-intent shoppers and improve advertising performance.
- Amazon DSP advertising: Extending brand reach beyond search ads through audience targeting across Amazon properties and third-party websites. Campaigns can support customer acquisition and retarget shoppers who have already shown interest.
- Listing optimization and creative design: Improving product detail pages, main images, bullet points, and A+ Content to help turn paid traffic into purchases.
4. Marknology: Best for in-house Amazon teams outsourcing PPC management
Marknology is an Amazon marketing agency offering PPC management for brands with existing in-house teams. They have managed more than $2 billion in revenue across over 300 brands and work across more than 50 product categories.
Their advertising services focus on profitable growth through campaign structures, keyword targeting, and bid management tailored to each business. Marknology will be the best fit for established sellers generating at least $30,000 in monthly Amazon revenue, with a minimum monthly ad budget of $2,000.
The main reason to choose Marknology is its engagement flexibility. They can manage and execute advertising while the client's team handles other account responsibilities. This creates a clear division of work without requiring full account outsourcing.
Core services
- PPC management and campaign structure: Management of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, including daily bid adjustments, negative keyword updates, and campaign restructuring. Advertising decisions take the brand's goals and inventory levels into account.
- Reporting dashboards and strategy reviews: Daily dashboard updates, monthly strategy calls, and quarterly account audits give internal teams visibility into advertising spend, sales, ACoS, and ROAS.
- Amazon DSP management: DSP campaign setup and management for teams that want to add programmatic advertising without handling execution internally.
5. Emplicit: Best for brands outsourcing their entire Amazon channel
Emplicit is a full-service Amazon marketing agency offering marketplace strategy, advertising, and account management. They have managed more than 40,000 unique products and over $550 million in sales across more than 450 brand partnerships.
Emplicit is a good fit for brands looking to outsource the strategy, management, and growth of their entire Amazon channel. They follow a 4D plan (Diagnose, Design, Deploy, and Dominate) that helps them identify account issues, develop a strategy, put that strategy into action, and expand the business. Their team handles advertising alongside account setup, listings, catalog work, inventory planning, logistics coordination, customer support, and Amazon case management.
The main reason to consider Emplicit is its full-channel management backed by in-house technology and U.S.-based account teams. They have invested more than $700,000 in proprietary SP-API tools and AI automation.
Their U.S.-based account managers also make it a good fit for brands that want strategy discussions and day-to-day communication during U.S. business hours.
Core services
- Amazon PPC and DSP advertising management: Campaign strategy, execution, and optimization as part of full-channel management. Emplicit has managed more than $100 million in advertising spend.
- Account health and operations management: Daily administration of Seller Central and Vendor Central accounts, including case management, listing issues, inventory planning, and logistics coordination.
- Listing optimization and creative: SEO copywriting, product graphics, A+ Content, and Brand Store development to help turn shoppers into buyers.
6. AMZ Advisers: Best for established sellers expanding into international Amazon markets
AMZ Advisers is an Amazon advertising agency with a decade of experience managing more than $1 billion in Amazon revenue across over 550 brands. They help established sellers expand into new countries through market research and locally tailored execution.
Their international expansion work starts with the International Blueprint Development Program. This eight-week research program checks product readiness and market opportunities before sellers commit to a rollout. This makes them a good fit for brands with proven demand in their current market that want to identify where to expand next.
The main reason to consider AMZ Advisers is the preparation they do before entering a market. They assess product readiness, category competition, demand, pricing, and regulatory requirements. They also map VAT, customs, and logistics partners, plan local advertising, and provide a 12-month revenue forecast with a clear go or no-go recommendation. This helps sellers decide where to invest without relying on guesswork.
Core services
- International Blueprint Development Program: An eight-week pre-launch research program that ranks target marketplaces, checks product readiness, maps operational partners, and delivers market-specific forecasts.
- Localized multi-market advertising: Amazon PPC and DSP campaign management tailored to each market's search behavior and competition.
- Cross-border catalog and content localization: Localized listing copy, A+ Content, storefronts, and catalog management to help products reach and convert shoppers in each region.
7. SalesDuo: Best for Vendor Central and hybrid Amazon businesses
SalesDuo is a full-service Amazon marketing agency that combines advertising specialists, in-house software, and account operations support. They manage over $300M in Amazon sales for 300+ brands across Seller Central, Vendor Central, and hybrid accounts that use both.
SalesDuo is a good fit for brands selling directly to Amazon through Vendor Central, or managing both Vendor Central and Seller Central. They bring advertising and operations together, helping brands coordinate campaigns with stock availability, purchase orders, and shortage claims or chargebacks that can reduce profits.
The main reason to consider SalesDuo is when your accounts need more than campaign optimization. Their proprietary AI tool, Ethan, flags changes in advertising performance, inventory, pricing, and Buy Box status. Their specialists review those signals and decide how to respond, helping brands manage advertising alongside the operational issues that affect sales.
Core services
- Advertising across Vendor and Seller Central: Sponsored Products, Sponsored Brands, and Sponsored Display campaign management for brands using either or both account types. Their team coordinates advertising with product availability, pricing, and business goals.
- Amazon DSP and Marketing Cloud analytics: Audience analysis and DSP campaign management to reach potential customers, retarget interested shoppers, and understand how advertising contributes to purchases.
- Inventory-aware PPC management: Bid, budget, and keyword decisions supported by inventory and availability signals. Ethan flags risks for their specialists to review before deciding whether to adjust campaigns.
8. Amazing Marketing Co: Best for supplement and health-and-wellness brands
Amazing Marketing Co. is a full-service Amazon growth agency focused on health, wellness, and supplement brands. Founded in 2018 and run by brand owners, they handle advertising, listing optimization, and day-to-day account management for supplement and health-and-wellness brands.
They are a good fit for established supplement and wellness brands looking to grow their Amazon sales while protecting profitability. Their PPC approach combines AI-powered analysis and execution with human strategy, taking account history, margins, inventory, and sales goals into consideration.
The main reason to consider Amazing Marketing Co. is their category experience combined with hands-on advertising management. They have worked with more than 300 brands across their business and publish supplement-specific case studies. Their experienced managers guide the strategy, while AI supports bid optimization, search-term analysis, and campaign changes.
Core services
- AI-powered PPC management: Bid optimization, search-term analysis, keyword targeting, and negative targeting across Sponsored Ads. Their managers oversee execution to grow sales while keeping advertising costs under control.
- Amazon SEO and conversion-focused listing design: Keyword-rich listing copy, product images, A+ Content, and storefront design to help products stand out and turn shoppers into buyers.
- Product launches and repeat-purchase support: Their eight-pillar Launch–Rank–Profit system combines listing conversion, reviews, SEO, advertising, creative, and pricing. Their broader growth services also include Subscribe & Save optimization and non-PPC promotions.
How to choose an Amazon advertising agency for your business
Once you've shortlisted agencies that fit your needs, ask how they will manage your account. These five questions can help you understand their approach before you sign.
1. How do you set advertising performance targets?
Ask: “What ACoS target would you recommend for my products, and why?”
A low ACoS doesn't automatically mean your ads are profitable. The agency should consider your product margins, costs, and goals before recommending a target. They should also explain what results you can expect at the start and when they will review progress.
Look for an answer that relates to your business. If they promise a specific ACoS without reviewing your account, ask how they arrived at that number.
2. What do you check before running or scaling campaigns?
Ask: “Will you review my listings before increasing ad spend, and who will handle any improvements?”
Ads bring shoppers to your listings, but your product pages still need to convince them to buy. The agency should review your images, copy, pricing, reviews, and stock availability before recommending more spending.
They should explain which issues could affect conversions and who will fix them. This also helps you understand whether their team handles listing improvements or expects your team to make those changes.
3. How do you decide when to optimize campaigns?
Ask: “How often do you review campaigns, and what determines when you make changes?”
Ask what they monitor regularly and what prompts them to adjust bids, budgets, or targeting. Monitoring campaigns every day and changing them every day are different things.
They should explain how they give campaigns enough time to collect useful data while responding to wasted spend or account issues. The number of changes they make each week tells you little without understanding why they make them.
4. How do you scale a campaign that already performs well?
Ask: “How would you grow a successful campaign while protecting profitability?”
The agency should first identify why the campaign performs well. That could mean finding the keywords, products, or placements that drive profitable sales and directing more spending toward them.
Increasing budgets or bids may help, but they should explain where they would increase spending and why. Ask how they would check whether the additional spend brings profitable sales.
5. What do you do when performance drops?
Ask: “What would you investigate first if my ad performance declined?”
Look for an agency that investigates the cause before making changes. They should check whether the decline comes from targeting, conversion rates, pricing, stock availability, or listing changes.
Their answer should explain how they identify the problem, address it, and check whether performance improves. Simply pausing campaigns or cutting budgets doesn't explain what went wrong or how they will fix it.
