A marketing manager in the New York metro area earns an average of $196,930 a year, according to the U.S. Bureau of Labor Statistics. That is one salary, before benefits and software, and before anyone has adjusted a single bid.
That number is why most New York brands end up comparing agencies. It is also why the comparison so often goes wrong. The city is full of firms that list Amazon as a service, and far fewer that run it as their core discipline.
This guide covers eight agencies and platforms serving New York brands on Amazon in 2026. Here is what the list was built on:
- A verified New York presence, meaning a headquarters or a staffed office, or a clear statement where a partner serves the city remotely
- Amazon sold as a named, core service on the firm’s own site, not one line in a list of fifteen
- The commercial model compared directly: flat fee, retainer, percentage of ad spend, or inventory purchase
- Independent evidence such as third-party reviews, Amazon awards and named clients, kept separate from self-published claims
- Honest fit, including who each agency is wrong for
The goal is a correct match for your catalog and your stage, not a longer shortlist to work through.
What makes choosing an Amazon advertising agency in NYC harder than it looks
New York gives you more choice than almost any other city. More choice does not make the decision easier. These five pressures shape which agency actually fits.
The Amazon ad auction keeps getting more crowded
Amazon’s advertising revenue reached $68.6 billion in 2025, up 22% from $56.2 billion the year before, according to Marketplace Pulse’s tracking of Amazon’s reported results. Every dollar of that growth is another advertiser bidding on terms you also want.
In a busier auction, an agency that reviews bids once a week leaves money on the table every day in between. Cadence matters more now than it did three years ago.
Many of your competitors are New York sellers too
More than 60% of sales in Amazon’s store come from independent sellers, and over 55,000 of them passed $1 million in annual sales, according to Amazon’s 2024 Small Business Empowerment Report as reported by Small Business Trends. Amazon’s own summary lists New York among the top states for seller-driven job creation (About Amazon).
In practice, this means the agency down the street may already manage a brand that competes with yours. Ask about it directly.
Discovery is moving to Rufus
Rufus, Amazon’s AI shopping assistant, had 250 million active customers in 2025 and was on track to deliver over $10 billion in incremental annualized sales, according to Amazon’s Q3 2025 earnings call.
Amazon flagged the direction early. When Rufus first launched, CEO Andy Jassy told analysts the company was:
“excited about how it will make discovery even easier on Amazon.”
— Andy Jassy, President and CEO, Amazon
Source: Retail Dive, Q4 2023 earnings coverage
Rufus answers questions rather than matching keyword strings. A listing stuffed for density loses to one that clearly states who the product is for and what problem it solves. Ask every agency how they write for Rufus, not only for A10.
The fee structure shapes the agency’s behavior
An agency paid a percentage of ad spend earns more when you spend more. That is not the same thing as you earning more. Flat fees and outcome-tied structures remove that pull.
Amazon management covers far more than ads
Stockouts, suppressed listings, weak creative and lost Buy Boxes all hurt ad performance, and none of them are fixed inside the ads console. Mark Power, founder of New York-based Podean and the person who built IPG’s Amazon Center of Excellence, put it plainly:
“It’s not just about adding images and copy to a product page.”
— Mark Power, Founder, Podean
Source: AdNews, 2019
His broader point holds: running a search campaign is the visible part of the job, and retail readiness is the rest of it.
How we evaluated these NYC Amazon advertising agencies
Each agency was scored on whether it solves a specific problem well, not on how many services its homepage lists.
- Amazon depth: whether Amazon is the core business or one channel among many
- Evidence: named clients, Amazon awards and third-party reviews, with self-reported figures labeled as such
- Commercial alignment: whether the fee rewards profit and growth or simply rewards more spend
- Scope past PPC: creative, listings, inventory, account health and profitability
- Marketplace reach: US only, international Amazon stores, or Walmart and other retailers too
For a wider view beyond New York, see our roundup of top Amazon ads management services.
Comparison table: best Amazon advertising agencies in NYC at a glance
The 8 best Amazon advertising agencies in NYC for 2026
1. Xneeti
Xneeti is a multi-marketplace AI platform built by ex-Amazon category managers and ex-Google engineers. AI runs every account every hour, and a dedicated strategist owns the account and reviews what the AI does.
It is not headquartered in Manhattan. The team is US-based and works with New York brands remotely, which matters less than it sounds, because the work happens inside Seller Central and the ads console rather than a conference room.
The difference against the rest of this list is cadence and scope. Most agencies change bids on a weekly or biweekly cycle. Xneeti’s Ads Engine adjusts them hourly, and the same operating system, One OS, runs creatives, video, listings, inventory and payouts.
Key features
- Hourly bid optimization across Sponsored Products, Brands, Display and DSP, adjusted by placement and by time of day using your account’s own conversion patterns
- In-house AI creative and Sponsored Brands Video modules that produce variations 5x faster than traditional agencies, with every image reviewed by a human designer before it goes live
- Listings written for both A10 and Rufus, so titles and bullets answer shopper questions instead of only stacking keywords
- Inventory Intelligence that pauses ads when FBA stock runs out, reactivates them on receipt, and flags reorders using sales velocity, ad spend rate and supplier lead time
- A Profitability Engine that allocates ad budget by payout percentage rather than revenue, and explains every payout in plain English
- Amazon Marketing Cloud reporting that shows new-to-brand rates, halo effects and the full purchase path
Customer reviews
Xneeti holds 4.8 out of 5 on Google from 120+ reviews and 4.6 out of 5 on Trustpilot, with a client NPS of 9.1. Recurring themes are responsiveness and measurable cost reduction.
“Our advertising cost of sale used to be 25% every month. Xneeti has cut that cost literally in half — we now range between 12–13% per month. Along the way, they’ve also increased our sales by 30%.”
— Garrett Florent, Founder, Rainguard
Pros
- Portfolio averages a 50% TACoS reduction and 30% revenue growth across 80+ managed accounts, including Shark Tank brands and enterprise accounts
- Flat monthly fee with no percentage of ad spend, so there is no incentive to inflate your budget
- Account-to-manager ratio 50% below the industry average, with onboarding completed in one day
Cons
- No Manhattan office, so brands that want in-person working sessions should factor that in
- Does not manage Google Ads or Meta Ads, so off-Amazon paid media needs a separate partner
- Not built for brand-new sellers with no sales history, or for DIY sellers who only want software
Pricing
$999 to $1,999 per month, flat, with no percentage of ad spend and no long-term contract. Xneeti puts this at 40–60% below a traditional agency, because the technology replaces manual hours and the saving is passed on.
Best use case
Established New York sellers, 3P or 1P and of any size, who want ads, creative, listings and inventory run continuously by one accountable team. It is a particularly strong fit for brands that have already been burned by an agency once.
2. Tinuiti
Tinuiti is one of the largest independent performance marketing agencies in the US, headquartered in New York. It is the obvious name when Amazon is one line inside a much larger media plan.
The agency manages roughly $4 billion in digital media and reported more than 1,200 employees in 2025. It earned Amazon Ads Advanced Partner status in 2022 and won a 2025 Amazon Ads Partner Award for seasonal sales strategy with illycaffè.
Key features
- Bliss Point measurement for attribution across Amazon, search, social and streaming TV
- Amazon Ads Advanced Partner status, which brings early access to new ad features
- A commerce practice covering Amazon, wider retail media and commerce operations
- Proprietary ad technology built around Amazon Ads infrastructure
Customer reviews
For an agency of this size, the third-party review base is thin and dated: one Clutch review and four on G2, most from 2017 and 2018. More recent public complaints focus on account management attention going to the biggest brands.
Pros
- Cross-channel measurement at a scale no Amazon specialist on this list can match
- Award-winning Amazon work recognized by Amazon itself
- Deep bench for brands spending across many channels at once
Cons
- Amazon is one practice among many, so category depth can be diluted
- High minimums rule out most mid-market brands
- Smaller accounts may not get senior attention
Pricing
Not published. Directory minimums conflict: Clutch lists $10,000+, while DesignRush lists $50,000 and up. Treat both as declarations, not rates.
Best use case
Large New York brands where Amazon sits next to TV, search and social, and where cross-channel measurement is the main problem to solve.
3. Podean
Podean is an Amazon and marketplace specialist founded in New York in 2018 by Mark Power, who previously built IPG’s Amazon Center of Excellence and wrote Amazon for CMOs.
The agency won Global Startup Agency of the Year at The Drum Awards in 2021 and Amazon’s Ads Partner Award for Global Expansion in 2023. Its team works across five continents.
Key features
- Full-spectrum Amazon work across strategy, retail, creative, media and analytics
- International expansion across Amazon marketplaces, recognized with an Amazon award
- Flexible engagement: full management, or helping in-house teams and other agencies build Amazon capability
Customer reviews
There is no meaningful independent review record. Its Sortlist profile carries no reviews, so the Amazon award and the founder’s track record are the main public evidence.
Pros
- Amazon and marketplaces are the entire business, not a side practice
- Proven international capability, validated by Amazon
- Founder with deep agency-side Amazon experience
Cons
- No public client reviews to check before a call
- No published pricing of any kind
- Global setup may be more than a US-only brand needs
Pricing
Not published. Expect a scoping conversation first.
Best use case
New York brands expanding from Amazon.com into the UK, Europe, Australia or other Amazon stores.
4. Front Row
Front Row is an ecommerce accelerator and marketing agency headquartered in SoHo, with offices in San Diego, Hamburg and Bratislava. It focuses on beauty, health and wellness, and CPG.
Named clients include OUAI, Tatcha, Essity and Wella. Private equity firm Charlesbank invested in 2024, and in June 2026 Front Row acquired Carbon Beauty, an Amazon accelerator built for clean beauty brands.
Key features
- Fully outsourced marketplace management, primarily on Amazon
- Retail media, brand creative and business intelligence under one team
- A proprietary analytics platform called Catapult
- European operations for brands selling on Amazon.de and other EU stores
Customer reviews
No independent review profile turned up on Clutch, G2 or Trustpilot. The named client roster is the strongest public evidence.
Pros
- Real category depth in beauty, wellness and CPG
- US and European coverage under one relationship
- Investor backing and acquisitions that are expanding capability
Cons
- Less relevant outside its core categories
- Recent acquisitions can mean shifting teams during integration
- No published pricing
Pricing
Not published.
Best use case
Beauty, wellness and CPG brands that want US and European Amazon handled by one outsourced team.
5. Stella Rising
Stella Rising is a media and marketing agency with a New York office on Irving Place and a second office in Connecticut. Its Amazon practice is staffed by former Amazonians and focuses on beauty, health and wellness.
The agency says it was the first to publish a beauty case study on Amazon. Its own site reports 66% year-over-year topline growth for Elemis and a 114% topline increase for JLo Beauty.
Key features
- Full account management across both Seller Central and Vendor Central
- Sponsored Ads and Amazon DSP management
- Copy optimization, content and creative services
- Specialist experience with Amazon Premium Beauty and new brand launches
Customer reviews
The most prominent testimonial is self-published: a senior Amazon director at e.l.f. Beauty calls the agency’s work “game-changing for our brands on Amazon.” Treat it as a client endorsement rather than independent verification.
Pros
- Category expertise in beauty, health and wellness
- Covers both 1P and 3P accounts
- Named, recognizable clients
Cons
- Much less relevant outside its core categories
- Results figures are self-reported
- No published pricing
Pricing
Not published.
Best use case
Beauty and wellness brands, particularly those targeting or already in Amazon Premium Beauty.
6. SuperOrdinary
SuperOrdinary is a brand accelerator rather than a traditional agency, with offices in New York and Shanghai. Founder Julian Reis built it on cross-border beauty distribution into China before expanding into Amazon management.
The company raised a $58 million Series B at a valuation above $800 million. It manages Amazon for brands including Boy Smells, Biossance and Joanna Vargas, and reports an average 88% growth in its brands’ Amazon business, a company-reported figure.
Key features
- Buys inventory from brands and sells on Amazon, removing the operational burden
- Amazon account management and brand protection against unauthorized sellers
- Creator and livestream commerce run in-house
- International distribution for brands with global plans
Customer reviews
No profile exists on Clutch, G2 or Trustpilot. Public evidence comes from partnership announcements and funding coverage.
Pros
- Hands-off model for brands that want out of Amazon operations
- Strong brand protection focus
- Genuine international reach
Cons
- You sell at wholesale, so the margin you give up replaces a visible fee
- You hand over pricing and channel control
- Built for established prestige brands, not mid-market sellers
Pricing
No agency fee. SuperOrdinary buys your inventory and earns its margin on resale. No margin percentage or minimum order is published.
Best use case
Established prestige brands that would rather sell to a partner than run Amazon themselves.
7. Amsive
Amsive is a data-led performance marketing agency headquartered at 915 Broadway in the Flatiron District. It was founded in 1995 and has more than 250 employees.
Amazon sits inside a broader retail media practice that also covers Walmart, Target and Instacart. That makes it a different proposition from the Amazon specialists above.
Key features
- Sponsored Products, Sponsored Brands and display management on Amazon
- Retail media across Walmart, Target and Instacart from the same team
- Audience Science, its proprietary audience-building approach
- Reporting on share of digital shelf, sales lift and ROAS
Customer reviews
Amsive holds a 4.4 rating on its Semrush agency listing. Its published testimonials mostly cover social and search work rather than Amazon specifically.
Pros
- One team for retail media across several retailers
- Long operating history and a large in-house creative bench
- Integrates Amazon with wider digital campaigns
Cons
- Amazon is one channel inside a very broad agency
- Less evidence of Seller Central operations work such as cases, suppressions and inventory
- Project minimums above many mid-market budgets
Pricing
Not published on its own site. Its Semrush listing shows projects starting from $10,000.
Best use case
Brands treating Amazon as one retail media channel alongside Walmart, Target and Instacart.
8. Voy Media
Voy Media is a performance agency founded in 2016 and headquartered on West 29th Street. Its roots are in paid social, with Amazon advertising and marketplace management offered alongside Meta, TikTok and Google.
Key features
- Amazon Sponsored Products, Brands and Display management
- An in-house creative studio for ad video, photography and UGC
- Paid social and Amazon managed by the same team
Customer reviews
Reviews are mixed. Many are five stars, but one detailed two-star review describes spending $322,000 over two months at a 2.49 ROAS and a net loss. That client called the results “very very poor.”
Pros
- Strong creative capability
- Convenient for brands that want Meta and Amazon in one place
- Central Manhattan location
Cons
- Amazon is not the core discipline
- A reported $25,000 per month ad spend minimum
- Mixed reviews on efficiency at high spend
Pricing
Not published. A profile on the Birch expert directory lists a $25,000 monthly ad spend minimum.
Best use case
DTC brands whose growth engine is paid social and who want Amazon ads run by the same team.
Does your Amazon advertising agency need to be in New York?
Usually not. The auction, the listings and the reporting all live inside Amazon’s tools, and the best agency for your account may be in Manhattan or three time zones away.
A local partner does help in a few specific situations:
- You need regular in-person product photography or video shoots using physical samples
- Your team prefers working sessions in the same room
- You are coordinating Amazon with New York retail, events or wholesale relationships
If none of those apply, judge the reporting, the named account owner and the fee structure before the zip code.
What an Amazon advertising agency costs in NYC
New York pricing runs high because salaries, rents and agency overheads run high. The comparison worth making is against what it would cost to do the work yourself.
One question most brands forget: does the fee include ad spend or sit on top of it? At $5,000 in fees plus $15,000 in media, your real monthly commitment is $20,000. Our Amazon PPC cost breakdown: agency vs. in-house vs. AI walks through the math, and the full-service Amazon agency cost guide covers what each tier should include.
Agency, freelancer or in-house hire?
The right structure depends on your stage and your main constraint.
- Hire an agency or platform when Amazon is a primary revenue channel and one suppressed bestseller would cost more than a quarter of fees.
- Use a freelancer for a single defined task, such as a listing rewrite or an initial campaign build. Freelancers are rarely equipped for a hijacked listing at 2 a.m.
- Hire in-house once volume clearly supports New York salaries, and accept that one person rarely covers ads, creative, compliance and inventory at agency depth.
- Use software alone only if you already have Amazon expertise in-house and need data rather than execution.
Questions to ask any NYC Amazon advertising agency before you sign
These tend to produce useful answers rather than rehearsed ones.
- Who runs my account week to week, and can I speak with them before we sign?
- Do you manage any brands that compete directly with mine?
- How often do you change bids, and is that manual or automated?
- Is your fee flat, or a percentage of ad spend or revenue?
- Does the fee include creative, A+ content and video, or are they billed separately?
- How do you write listings for Rufus as well as keyword search?
- What happens to my ads when inventory runs low?
- Which metrics will you report: ACoS alone, or TACoS, total sales and new-to-brand orders?
- What does the first 90 days look like, week by week?
For the metrics side of that conversation, our guide on how to monitor Amazon ads performance covers what a good report should show.
Why Xneeti works for New York brands on Amazon
New York brands pay a premium for everything, and Amazon talent is no exception. Xneeti was built so that the technology does the hours of manual work that agencies bill for, and the saving shows up in a flat fee.
It is neither a tool nor a traditional agency. Natively built AI runs hourly across ads, listings, creatives, inventory and payouts, and a dedicated strategist reviews everything it does.
Three things set it apart from the rest of this list:
- Hourly optimization where most agencies still work weekly
- In-house creative and video, so Sponsored Brands Video is not held up by production
- Flat pricing with no percentage of ad spend, so the incentive is your profit, not your budget
The brands that fit best have been let down by an agency before and want accountability attached to the technology. Book a demo and we will walk through your campaigns, your listings and where your margin is going.
