Australians spent a record $82.6 billion online in 2025, up 14% on the year before, with 9.8 million households shopping online, according to Australia Post’s 2026 eCommerce Report. Online marketplaces were the biggest single category, at $18.9 billion.
Amazon is one of the marketplaces driving that growth. But Amazon Australia is still young compared with the US or Germany, which shapes what Australian brands need from an Amazon marketing agency.
This guide covers eight agencies offering Amazon marketing services in Australia in 2026. Each was assessed on:
- An Australian presence, or a clear note where a partner serves Australia remotely
- Amazon Ads partner status and Amazon Service Provider Network membership
- Experience with Amazon.com.au as well as global marketplaces
- Depth beyond advertising: listings, operations, account health and creative
- Evidence you can verify before a call
What makes Amazon in Australia different
Amazon Australia is still a young marketplace
Amazon launched its Australian retail operations in December 2017, and Amazon advertising launched locally in April 2019, according to Mumbrella and AdNews. Orders fulfilled by Amazon in Australia initially ran through its first fulfilment centre at Dandenong South in Victoria, according to Roobykon. That is less than a decade of local advertising history, compared with well over a decade in the US.
Fewer years of local data means fewer agencies with deep Amazon.com.au experience. It also means many Australian brands are still building their first Amazon playbook.
Marketplaces are now a major channel
Sources: Australia Post, Marketing-Interactive and Fully Loaded.
Smaller baskets and more frequent purchases reward brands that stay visible every week, which is exactly what consistent Amazon advertising and Subscribe and Save are designed to do.
Most Australian Amazon sellers are small businesses
More than 14,000 Australian businesses sell in Amazon’s stores, and Amazon estimates that 95% of Australian businesses selling on Amazon.com.au are small businesses, according to Amazon Australia. Amazon says it has launched more than 100 features, tools and services for Australian sellers since 2019.
Smaller sellers usually need an agency that can work within modest budgets without sacrificing strategy.
Exporting through Amazon pays off
Amazon’s Australian SMB Empowerment Report found that SMBs using online stores to export were almost twice as likely to report revenue growth (64%) as those that were not (43%), according to About Amazon Australia. The same report estimated that Australian businesses selling on Amazon globally had created more than 20,000 jobs in Australia.
For many Australian brands, the real upside is Amazon.com, not Amazon.com.au. That makes US expertise a genuine selection criterion.
The opportunity has been clear from the start
When Amazon-specialist agency Podean opened its Australian office, its local managing director, Ashley Wales-Brown, framed the market simply:
“The opportunity for Amazon, and its Australian advertisers and sellers is immense.”
— Ashley Wales-Brown, Managing Director Australia, Podean
Source: AdNews
Australians shop across many brands, so loyalty is hard won
Gary Starr, executive general manager at Australia Post, highlighted how fragmented online shopping has become:
“On average, Australians purchased from 16 different online brands last year”
— Gary Starr, Executive General Manager Parcel, Post and eCommerce Services, Australia Post
Source: Fully Loaded
For Amazon sellers, that means brand defence matters. Sponsored Brands campaigns on your own brand terms and a strong Brand Store help keep repeat buyers from drifting to the next result.
Where Australian online spend comes from
Source: Australia Post 2026 eCommerce Report, via Fully Loaded. Department stores recorded some of the strongest growth, up 19.5% year on year. An agency should be able to use this kind of data to plan targeting by audience and region, especially for Amazon DSP.
Delivery expectations shape conversion
According to Australia Post, 73% of online shoppers say a good delivery experience makes them more likely to shop online, 69% want a wider range of delivery options, and 32% would switch retailers for better pickup options (Australia Post). On Amazon, that makes Prime eligibility and reliable FBA stock levels part of your marketing, not just your logistics.
Online share depends on who is measuring
Different sources put online at very different shares of Australian retail. The ABS measured 12.7% of retail turnover in June 2025, NAB’s index put it near 14.6%, and Australia Post’s broader household measure is around 24%, as compared by Eightx. When an agency builds a business case for you, ask which base it is using.
AI-assisted shopping is coming
Australia Post’s 2026 report highlights agentic commerce, with AI expected to influence up to 30% of digital transactions by 2030 (Australia Post). On Amazon, AI shopping assistants such as Rufus already answer shopper questions directly, so listings need to state clearly who a product is for and what problem it solves.
Brand Registry starts with a registered trade mark
Amazon’s own small business programmes in Australia require a valid trade mark registered with IP Australia, as seen in the eligibility rules for Amazon’s 2025 accelerator offer run with Supply Nation (Supply Nation). The same principle applies to Amazon Brand Registry, which unlocks Sponsored Brands, A+ content and brand protection. A good agency will check your trade mark status before planning campaigns.
Advertising competition is rising globally
Amazon’s worldwide advertising revenue reached $68.6 billion in 2025, up 22% year on year (Marketplace Pulse). For Australian brands advertising on Amazon.com, that means competing with US and Chinese sellers for the same clicks.
How we evaluated Amazon marketing agencies in Australia
- Amazon depth: Amazon as the core business, not a side service
- Partner status: Amazon Ads Verified or Advanced Partner, SPN membership
- Local knowledge: Experience with Amazon.com.au shoppers and logistics
- Global reach: Ability to grow brands on Amazon.com and other marketplaces
- Evidence: Named clients, testimonials and independent reviews
Comparison table: Amazon marketing agencies in Australia at a glance
The 8 best Amazon marketing agencies in Australia for 2026
1. Xneeti
Xneeti is a multi-marketplace AI platform built by ex-Amazon category managers and ex-Google engineers. AI optimises every account every hour, and a dedicated strategist owns the account and reviews what the AI does.
An honest note on fit: Xneeti’s primary marketplaces are Amazon.com and Walmart.com, and its team is US-based. That makes it a strong partner for Australian brands taking the export step that Amazon’s own research links to revenue growth. For Amazon.com.au-only management, a local agency below may suit you better.
Key features
- Hourly bid optimisation across Sponsored Products, Brands, Display and DSP
- Rufus-aware listings written for US shoppers
- In-house AI creative and Sponsored Brands Video, produced 5x faster than traditional agencies with human design review
- Inventory forecasting that accounts for long supplier and shipping lead times into US fulfilment centres
- Profitability tracking by ASIN and full fee reconciliation
Customer reviews
Xneeti holds 4.8 out of 5 on Google from 120+ reviews and 4.6 out of 5 on Trustpilot, with a client NPS of 9.1.
“They’ve been very communicative, delivered everything on time or early, and I was able to see immediate results.”
— Wendy, Founder, Brabar
Pros
- 50% average TACoS reduction and 30% average revenue growth across 80+ managed accounts
- Flat fee with no percentage of ad spend
- Amazon and Walmart under one relationship
Cons
- Not focused on Amazon.com.au
- No Australian office; time zones need planning
- Does not manage Google Ads or Meta Ads
Pricing
$999 to $1,999 per month (USD), flat, with no long-term contract.
Best use case
Established Australian brands ready to launch or scale on Amazon.com and Walmart.com.
2. Unmaze
Unmaze is a Sydney-based full-service Amazon agency and an Amazon Ads Advanced Partner, as well as a member of the Amazon Service Provider Network. Its founder and managing director, Toby Bradford, was a key member of the Amazon.com.au retail launch team and later helped launch Amazon Advertising in Australia, according to Unmaze.
He has also worked on both sides of the relationship, as a supplier and as a buyer, which is unusual insight in a young market.
Key features
- Amazon Ads management
- Amazon account management
- Amazon consulting and training
Customer reviews
A testimonial on its site from the team behind the Scholl brand says Unmaze worked as an extension of their own team, giving Scholl a strong Amazon presence without dedicated in-house headcount.
Pros
- Founder helped launch Amazon.com.au and Amazon Ads in Australia
- Advanced Partner status
- Consulting and training for in-house teams
Cons
- Primarily focused on the Australian marketplace
- No published pricing
- Limited public review volume
Pricing
Not published.
Best use case
Australian brands and suppliers wanting deep Amazon.com.au expertise and full-service management.
3. Podean
Podean is a global marketplace marketing agency headquartered in New York, founded by Australian Mark Power, who previously built IPG’s Amazon Center of Excellence. It opened its Australian office in 2019 under Ashley Wales-Brown, formerly head of Ve Global ANZ (AdNews).
Podean won Amazon’s Ads Partner Award for Global Expansion in 2023 and was named Global Startup Agency of the Year at The Drum Awards in 2021.
Key features
- Retail and advertising management on Amazon
- Helping clients and agencies build their own Amazon capability
- International marketplace expansion
Customer reviews
Public client reviews are limited. Amazon’s partner award is the main external validation.
Pros
- Australian roots with global reach
- Amazon-recognised for international expansion
- Capability-building model for in-house teams
Cons
- Global structure may suit larger brands more
- No published pricing
- Few public Australian case studies
Pricing
Not published.
Best use case
Larger Australian brands expanding across several Amazon marketplaces worldwide.
4. Rocket AMS
Rocket AMS is a Sydney-based marketplace agency founded by former Amazon employees, according to Canty Digital’s Australian agency list.
Key features
- Marketplace management on Amazon
- Amazon advertising
- Insider knowledge from former Amazon staff
Customer reviews
Limited independent review data.
Pros
- Ex-Amazon founding team
- Sydney presence
- Marketplace-focused
Cons
- Limited public evidence
- No published pricing
- Smaller public footprint than larger agencies
Pricing
Not published.
Best use case
Brands that value ex-Amazon insight and want a Sydney-based team.
5. eStore Factory
eStore Factory runs a dedicated Australian service for Amazon sellers and describes itself as a three-time Amazon SPN award-winning agency with more than 70 Amazon-trained consultants, according to its Australian site. It is an Amazon Ads Verified Partner.
Key features
- Account management and listing optimisation
- A+ content and storefront design
- Sponsored Products, Brands, Display and DSP
- FBA reimbursements and eBay management
- Expansion support into the US, UK and EU
Customer reviews
Award and team claims are self-reported. Ask for Australian case studies.
Pros
- Large team and broad service menu
- Covers Amazon.com.au and international expansion
- Also supports eBay
Cons
- Global agency rather than an Australian-founded firm
- Self-reported claims
- No published pricing on its Australian pages
Pricing
Not published.
Best use case
Sellers wanting one provider for Amazon.com.au, eBay and international marketplaces.
6. AMZ Dudes
AMZ Dudes is a full-service Amazon brand management agency with an Australian practice and Amazon Ads Verified Partner status. Its Australian services cover PPC, Amazon DSP, listing optimisation, A+ content and Amazon SEO, according to its Australia page.
Key features
- PPC and Amazon DSP management
- Listing optimisation, A+ content and SEO
- Account and wholesale management
Customer reviews
Limited independent review data for Australian clients.
Pros
- Verified Partner with DSP capability
- Covers major Australian cities remotely
- Broad service scope
Cons
- Not Australian-headquartered
- Limited local case evidence
- No published pricing
Pricing
Not published.
Best use case
Sellers wanting PPC, DSP and listing work packaged together.
7. iNNOVEX
iNNOVEX describes itself as a full-service Amazon agency based in Australia with teams in Sydney and Melbourne, according to its own guide. Services cover PPC, SEO, FBA management, brand management, launches and multilingual marketing for international expansion.
Key features
- Amazon PPC and SEO
- FBA, account and brand management
- Multilanguage marketing for global marketplaces
Customer reviews
Limited independent review data.
Pros
- Local teams in two major cities
- Covers Australian and international expansion
- Full-service scope
Cons
- Partner status not clearly stated
- Self-published positioning
- No published pricing
Pricing
Not published.
Best use case
Brands wanting a local Sydney or Melbourne team for full-service Amazon management.
8. Emote Digital
Emote Digital is a Melbourne digital agency based in Hawthorn that offers Amazon Ads management alongside its SEO services and describes itself as an Amazon Ads partner.
Key features
- Amazon Ads campaign management
- SEO and broader digital marketing
- Local Melbourne team
Customer reviews
Public reviews mostly relate to SEO work.
Pros
- Melbourne presence for in-person meetings
- Combines Amazon with SEO
- Suits smaller budgets
Cons
- Amazon is one service among many
- Limited Amazon-specific evidence
- No published pricing
Pricing
Not published.
Best use case
Melbourne businesses wanting Amazon Ads managed by their existing digital agency.
Amazon.com.au only, or global growth?
Local or offshore?
For Amazon.com.au, local experience with Australian shoppers, logistics and time zones is a real advantage. For Amazon.com, US-native expertise matters more than location. Many brands use a local partner for Australia and a specialist for the US.
What Amazon marketing services cost in Australia
Most Australian Amazon agencies do not publish pricing and quote by scope. When comparing quotes:
- Ask whether the fee is fixed, a percentage of ad spend, or a percentage of sales
- Confirm whether creative, A+ content and DSP are included
- Check whether the quote covers Amazon.com.au only or international marketplaces too
- Compare in the same currency, since some global agencies quote in USD
Xneeti charges a flat $999 to $1,999 per month (USD) with no percentage of ad spend. For more on fee structures, see our full-service Amazon agency cost guide.
Questions to ask an Australian Amazon agency
- How many Amazon.com.au accounts do you manage today?
- Do you also manage accounts on Amazon.com, and can you show results?
- Who runs my account week to week, and in which time zone?
- Do you manage Vendor Central as well as Seller Central?
- How do you plan inventory for long shipping lead times?
- Is your fee flat, or tied to ad spend or sales?
- Which metrics will you report beyond ACoS?
Why Xneeti works for Australian brands going global
Amazon’s research shows exporting Australian SMBs are far more likely to grow revenue. The US is the biggest export market on Amazon, and it rewards a US-native partner.
- Built by ex-Amazon category managers and ex-Google engineers
- Hourly AI optimisation with a dedicated strategist
- In-house creative and Sponsored Brands Video
- A flat fee with no percentage of ad spend
Visit our Australia Amazon services page, read our Amazon marketing services overview, or book a demo.
