European B2C e-commerce reached €911 billion in 2025, up 7% year on year, according to the European E-commerce Report 2026. Amazon sits at the centre of that market, and in 2024 it took €10.5 billion of the €14.3 billion spent on retail media in Europe, according to IAB Europe figures cited by IntoTheMinds.
That concentration is why Amazon PPC in Europe is both an opportunity and a trap. One Seller Central account can reach Germany, France, Italy, Spain, the Netherlands, Poland, Sweden and Belgium. But each of those marketplaces has its own language, search behaviour, competitors and cost per click.
This guide covers nine agencies that manage Amazon PPC for brands selling in Europe in 2026. Each was assessed on:
- Amazon Ads partner status and Amazon-specific focus
- Native-language coverage across the main EU marketplaces
- Capability beyond Sponsored Products, including DSP and Amazon Marketing Cloud
- How the agency gets paid
- Evidence that can be checked independently
Why Amazon PPC in Europe is harder than in one country
Each marketplace is a separate auction
Amazon.de, Amazon.fr, Amazon.it and Amazon.es run separate ad auctions with their own keywords and bids. A campaign that is profitable in Germany can lose money in Italy if it is simply translated and copied.
Shoppers search in their own language and phrase problems differently. Good European PPC starts with local keyword research in each market, not with machine translation of German keywords.
Market sizes are very different
Figures come from the European E-commerce Report 2025 and its 2026 update. Each country applies its own methodology, so treat them as orders of magnitude rather than precise comparisons. The UK figure is goods-only after a methodology change, as noted by Eightx.
Budget allocation across countries should follow profit, not just market size. An agency should be able to explain why it would spend more in one marketplace than another.
Growth is shifting south and east
Western Europe recorded the slowest growth in 2025 at 5%, while Southern and Eastern Europe grew faster, according to the European E-commerce Report 2026 summary. The pattern held in 2024 too, when Southern Europe grew 9% to €182.9 billion and Eastern Europe grew 18% to €19.9 billion, according to the European E-commerce Report 2025. For PPC, that often means less crowded auctions in markets such as Spain, Italy and Poland compared with Germany.
Local teams make the difference
Hannes Detjen, co-founder of Hamburg agency Remazing, explained in an interview how his agency handles this: for every country where Amazon is active, a dedicated country team:
“kennt unser jeweiliges Country Team mit Muttersprachlern die lokalen Besonderheiten” (“our country team, with native speakers, knows the local specifics”)
— Hannes Detjen, Co-Founder and Managing Director, Remazing
Source: Startup Valley interview
That is the right question to put to any European PPC agency: who exactly writes and manages your French, Italian and Spanish campaigns?
Compliance sits next to advertising
Selling across EU marketplaces brings VAT registration, packaging and EPR obligations in countries such as Germany and France, and customs questions for UK and Swiss shoppers. These are not PPC tasks, but a suppressed listing or a blocked account stops every campaign. Ask how an agency coordinates with whoever owns compliance.
Amazon dominates European retail media
Retail media is no longer a niche line in the media plan. Worldwide retail media spend passed $178 billion in 2025 and overtook television for the first time, according to WPP Media figures cited by IntoTheMinds. In France alone, e-retail media revenue reached €1.38 billion in 2025, up 13%.
Amazon’s share of the European retail media budget, around €10.5 billion of €14.3 billion in 2024, means that for most brands, “retail media in Europe” and “Amazon PPC” are close to the same thing. That is why an agency’s Amazon depth matters more than its list of other retail networks.
The global auction keeps getting more expensive
Amazon’s worldwide advertising revenue reached $68.6 billion in 2025, up 22% year on year (Marketplace Pulse). In Germany alone, Amazon generated an estimated €3.62 billion in ad revenue in 2024, up nearly 24%, according to Pacvue.
How we evaluated Amazon PPC agencies in Europe
- Amazon focus: Agencies built around Amazon rather than general digital agencies with an Amazon add-on
- Partner status: Amazon Ads Verified or Advanced Partner, SPN membership, or holding company backing
- Language coverage: Native-speaker teams for the main EU marketplaces
- Advertising depth: Sponsored ads, DSP, Amazon Marketing Cloud and reporting
- Commercial model: Retainer, percentage of spend, performance fee, or flat fee
Sources note: several European agency rankings are published by agencies that rank themselves first. Facts drawn from them are labelled, and self-reported results are marked as such.
Comparison table: Amazon PPC agencies in Europe at a glance
The 9 best Amazon PPC agencies in Europe for 2026
1. Xneeti
Xneeti is a multi-marketplace AI platform built by ex-Amazon category managers and ex-Google engineers. AI optimises every account every hour, and a dedicated strategist owns the account and reviews what the AI does.
An honest note on fit: Xneeti’s primary marketplaces are Amazon.com and Walmart.com. It belongs on a European list because many European brands’ biggest growth opportunity is the US, and US PPC behaves very differently from EU PPC. For day-to-day management of Amazon.de or Amazon.fr, the European specialists below are a better match.
Key features
- Hourly bid optimisation by placement and time of day across Sponsored Products, Brands, Display and DSP
- Continuous n-gram analysis to cut wasted spend before it shows up in ACoS reports
- Competitor keyword tracking and Top of Search impression share growth
- Inventory-aware ads that pause ASINs when FBA stock runs out
- Amazon Marketing Cloud reporting for new-to-brand rates and purchase paths
- In-house AI creative and Sponsored Brands Video
Customer reviews
Xneeti holds 4.8 out of 5 on Google from 120+ reviews and 4.6 out of 5 on Trustpilot, with a client NPS of 9.1.
“Our advertising cost of sale used to be 25% every month. Xneeti has cut that cost literally in half — we now range between 12–13% per month.”
— Garrett Florent, Founder, Rainguard
Pros
- 50% average TACoS reduction and 30% average revenue growth across 80+ managed accounts
- Flat fee with no percentage of ad spend
- Amazon and Walmart under one relationship for US expansion
Cons
- Not focused on EU marketplaces
- No European office; works in English
- Does not manage Google Ads or Meta Ads
Pricing
$999 to $1,999 per month, flat, with no long-term contract.
Best use case
European brands with proven demand at home that want to scale Amazon PPC in the United States.
2. Remazing
Remazing was founded in Hamburg in 2016 by Hannes Detjen and Emil Beck. Private equity firm IK Partners took a significant minority stake in 2022, describing it in its investment announcement as one of Europe’s leading Amazon-focused, tech-enabled marketing services firms.
The group now includes Remazing Moin, a dedicated Amazon Ads agency for enterprise brands covering PPC, DSP and Amazon Marketing Cloud, and Remazing Nova for growth-stage sellers. Its team of more than 100 specialists works from Hamburg and hubs in London, Paris, Barcelona and Turin.
Key features
- Sponsored ads, DSP and AMC through a dedicated advertising unit
- Native-speaker country teams for each Amazon marketplace
- Remdash, its own software for dashboards and share-of-voice tracking
- Seller Central and Vendor Central support
Customer reviews
Named clients include Henkel, Beiersdorf and Under Armour. IK Partners’ announcement highlights its work across categories such as Beauty and Health, Household and DIY, and Sports. Public third-party reviews are limited.
Pros
- Genuine pan-European coverage with local hubs
- Dedicated enterprise advertising unit
- Own analytics software
Cons
- Best suited to established and enterprise brands
- No published pricing
- Group structure means checking which unit will run your account
Pricing
Not published.
Best use case
Established consumer brands running Amazon advertising across several European marketplaces.
3. Bizon
Bizon is an Amazon-focused agency founded in 2017 and based in Clichy, near Paris. Publicis Groupe acquired it in December 2022, according to CB Insights.
Key features
- Retail media strategy on Amazon
- Amazon SEO and content optimisation
- Operational performance management
Customer reviews
Limited public review data. Holding company ownership is the main external signal.
Pros
- Amazon specialist with Publicis resources behind it
- Strong French market knowledge
- Combines advertising with content and operations
Cons
- Holding company processes may suit larger brands more
- No published pricing
- Less visible presence outside France
Pricing
Not published.
Best use case
Brands prioritising Amazon.fr that want an Amazon specialist connected to a major media group.
4. Seelk
Seelk is a Paris-based marketplace specialist founded in 2016 that combines technology with consultancy. Digital performance group Jellyfish acquired it in February 2021, according to CB Insights.
Key features
- Product and brand page optimisation
- Paid media services on marketplaces
- Data analysis and training for in-house teams
Customer reviews
Limited public review data.
Pros
- Technology plus consultancy model
- Training for brands building in-house skills
- Backed by a global digital group
Cons
- Integration into a larger group can change service models
- No published pricing
- Fewer public case results
Pricing
Not published.
Best use case
Global brands that want tools and consultancy to support their own marketplace teams.
5. Front Row
Front Row is an ecommerce accelerator headquartered in New York with European offices in Hamburg, Bratislava and Amsterdam. It focuses on beauty, health and wellness, and CPG, with clients including OUAI, Tatcha, Essity and Wella.
Its partnership with Xnurta brings AI-driven bidding to Amazon advertising, with Front Row’s co-founder citing its strong European footprint, according to CB Insights.
Key features
- Marketplace strategy, retail media and brand creative
- Proprietary analytics platform Catapult
- AI bidding through its Xnurta partnership
Customer reviews
No large independent review profile. Named clients are the main evidence.
Pros
- Transatlantic coverage across Europe and the US
- Deep beauty and CPG experience
- Combines PPC with creative and analytics
Cons
- Less relevant outside its core categories
- No published pricing
- Recent acquisitions may mean evolving teams
Pricing
Not published.
Best use case
Beauty, wellness and CPG brands running Amazon in both Europe and the US.
6. AdsMasters
AdsMasters is a Düsseldorf-based Amazon agency founded in 2017 by Tobias Dziuba. Directory profiles describe it as having more than €250 million in managed sales and a model that uses advertising data to reinforce organic rank, according to Sermondo and inkl. These figures are self-reported.
Key features
- Amazon PPC with an emphasis on organic ranking effects
- Vendor Central and market entry support for Amazon.de
- Full-service account management
Customer reviews
Limited independent review data.
Pros
- German-market specialism
- Vendor Central experience
- Connects paid and organic performance
Cons
- Most coverage centres on Germany
- Self-reported figures
- No published pricing
Pricing
Not published.
Best use case
Brands entering or scaling on Amazon.de, especially those selling through Vendor Central.
7. PrimeUP
PrimeUP is a Hamburg-based agency built around its proprietary buyQ advertising technology. Industry coverage reports more than €100 million in managed advertising spend since founding and an average 42% sales growth for new clients in the first three months, according to AZ Big Media. These are self-reported figures.
Key features
- Proprietary buyQ bid technology
- Amazon advertising and retail media
- Marketplace optimisation
Customer reviews
Limited independent review data.
Pros
- Own technology rather than third-party tools only
- Large managed spend base
- Hamburg-based German expertise
Cons
- Performance claims are self-reported
- No published pricing
- Primarily German-market focus
Pricing
Not published.
Best use case
Brands that want proprietary automation on Amazon.de with a German team.
8. LuminaCode
LuminaCode is an Amazon-only PPC agency and Amazon Ads Verified Partner that manages campaigns across Amazon.it, Amazon.de, Amazon.fr, Amazon.es and Amazon.co.uk. It does not run Google or Meta.
Its pricing model is unusual: it describes itself as performance-based, with no fixed retainer and a fee tied to the revenue it generates, according to its own service page.
Key features
- Sponsored Products, Brands and Display across five European marketplaces
- Automated bid management that adjusts in real time
- Per-market strategy rather than one-size-fits-all campaigns
Customer reviews
Limited independent review data.
Pros
- Amazon-only focus
- Performance-based fee instead of a fixed retainer
- Strong Italian market coverage
Cons
- Revenue-linked fees can grow quickly as sales rise
- Limited public client evidence
- Smaller team
Pricing
Performance-based. Exact percentages are not published.
Best use case
Brands, especially in Italy, that want an Amazon-only PPC partner paid on results.
9. Cosmo5
Cosmo5, formerly Labelium, is a Paris-based marketing agency founded in 2001. It is an Amazon Ads Advanced Partner with certifications in Amazon DSP and Advanced Retail, and it plans Amazon inside wider media strategies alongside Google, Meta, TikTok and Apple partnerships.
Key features
- Amazon DSP and retail media
- Audience segmentation and campaign optimisation
- International media planning across platforms
Customer reviews
Limited independent review data for Amazon work.
Pros
- Advanced Partner with DSP certification
- Long operating history
- Strong cross-channel media relationships
Cons
- Media-led rather than Amazon operations-led
- Amazon is one channel among many
- No published pricing
Pricing
Not published.
Best use case
International brands that want Amazon PPC coordinated with a global paid media plan.
Which type of European PPC agency fits you?
For Amazon.de and the other EU stores, a European agency with native-language teams is usually the better choice. For Amazon.com and Walmart.com, a US-native specialist will understand the auction, the shopper and the logistics better. Many brands use one of each.
How European Amazon PPC agencies charge
Very few European Amazon agencies publish pricing. The main models are:
- Monthly retainer: a fixed fee for agreed scope, common among full-service agencies
- Percentage of ad spend: the fee grows as budgets grow, which rewards spending more
- Performance fee: tied to revenue generated, as LuminaCode describes
- Flat fee with no ad spend link: the model Xneeti uses at $999 to $1,999 per month
Ask whether a quote covers every marketplace or is priced per country, and whether DSP is included. Our Amazon agency pricing guide explains the trade-offs, and our Amazon PPC bidding strategies guide covers what good optimisation looks like.
Questions to ask a European Amazon PPC agency
- Which marketplaces do you manage live today, and who manages each one?
- Are your French, Italian and Spanish campaign managers native speakers?
- How do you decide budget allocation across countries?
- Do you run Amazon DSP and use Amazon Marketing Cloud?
- How often do bids change, and what triggers a change?
- How do you handle VAT, packaging and compliance issues that block campaigns?
- Is your fee per marketplace, a percentage of spend, or flat?
Why Xneeti works for European brands targeting the US
Europe’s best Amazon agencies are built for Europe. When a European brand moves to Amazon.com, it needs a partner built for the US auction, US shoppers and Walmart.
- Hourly AI optimisation with a dedicated strategist
- US-native, Rufus-aware listings
- In-house creative and video
- A flat fee with no percentage of ad spend
See our Amazon PPC services, or our pages for Germany and France, and book a demo.
