Romania has the largest e-commerce sector in Eastern Europe. Romanians spent €12.9 billion online in 2025, up 10% on the previous year and more than double the €6.1 billion recorded in 2021, according to the European E-Commerce Report 2026 as reported by Romania Insider.
Yet there is still no Amazon.ro. That single fact shapes everything about how Romanian brands use Amazon, and it changes what a Romanian Amazon agency actually needs to be good at.
This guide answers the question most people search first, then gives a complete list of agencies that help Romanian sellers grow on Amazon in 2026. Every agency was checked on:
- A presence in Romania, or a clear note where a partner serves Romanian brands from elsewhere
- Amazon as a core service rather than one item among dozens
- Experience with the marketplaces Romanian sellers actually use: Amazon.de, the other EU stores and Amazon.com
- Published pricing signals, where they exist
- Evidence you can check before a call
Does Amazon operate in Romania?
Yes and no. Amazon does not run a dedicated Romanian store. Typing amazon.ro does not take you to a local marketplace, and Romanian shoppers buy mainly through Amazon.de, with Amazon.fr, Amazon.it, Amazon.es and Amazon.com as alternatives.
But Amazon as a company is very much present. It opened its first Romanian office in 2005 and has since grown to more than 4,000 employees across Iași, Bucharest and Timișoara, according to Amazon’s European newsroom.
Cristian Josan, General Manager of Amazon Development Center Romania, summed up that long presence when the new Iași campus opened:
“We’ve been investing in Romania for nearly 20 years.”
— Cristian Josan, General Manager, Amazon Development Center Romania
Source: About Amazon EU
What Amazon actually does in Romania
The consulting roles matter more than most sellers realise. Amazon’s own job listings in Romania describe teams that provide strategic guidance to third-party sellers and to vendors selling through the 1P model, as seen in a Romanian Amazon recruitment listing. In other words, Romania already hosts part of Amazon’s European seller support machinery.
How Romanian brands sell on Amazon today
- Register on Amazon’s European Seller Central, usually starting with Amazon.de, Germany being the largest Amazon store in the EU.
- Use the EU marketplace network to list on France, Italy, Spain, the Netherlands, Poland, Sweden and Belgium from the same account.
- Ship to Fulfilment by Amazon warehouses in Germany or elsewhere in the EU, rather than fulfilling from Romania.
- Optionally expand to Amazon.com, which requires US-specific listings, advertising and inventory planning.
Why the wider European market matters more than Romania
The prize for a Romanian seller sits largely outside Romania. European B2C e-commerce reached €911 billion in 2025, up 7%, with the EU-27 alone accounting for €715.8 billion, according to the European E-commerce Report 2026 summary.
Germany, the usual starting point for Romanian Amazon sellers, recorded €94.0 billion in B2C e-commerce turnover in 2024, and France €175.3 billion, per the European E-commerce Report 2025. Romania’s €12.9 billion market is large for Eastern Europe, but it is a fraction of what one Amazon account can reach across the EU.
For most Romanian sellers, then, a “Romanian Amazon agency” is really an agency that knows how to sell from Romania into Germany, the wider EU and sometimes the US.
Why Romanian sellers need specialist help
The home market is still dominated by eMAG
eMAG remains the biggest player in Romanian e-commerce, according to the US International Trade Administration’s Romania commercial guide. That means Amazon is mainly an export channel for Romanian brands, not a domestic one.
Romanian shoppers already buy across borders
According to MerchantPro’s eCommerce Insights 2025 study, 64% of Romanians buy from international websites, mainly for lower prices, and 47% do so to find products unavailable locally (Bursa). Romanian brands selling on Amazon.de compete with those same international sellers.
Online shopping still has room to grow at home
Only 60% of Romanians aged 16 to 74 made an online purchase in 2025, even though 95% used the internet, and the European E-Commerce Report forecasts 65% for 2026 (Romania Insider). The Gomag eCommerce Pulse 2026 report puts online sales at roughly 8.5% of Romanian retail, below the 14% to 16% European average (Forbes România).
Romanians have a real Amazon track record
Romanian sellers passed $50 million in Amazon sales several years ago, with the top ten alone over $25 million, according to Romania Insider. Sergiu Nichitean, founder of the amazon-seller.ro community, explained the appeal by calling Amazon:
“the simplest way to start a business in the e-commerce sector”
— Sergiu Nichitean, Founder, amazon-seller.ro community
Source: Romania Insider, citing Mediafax
Simple to start is not the same as simple to scale. Advertising costs keep rising: Amazon’s global advertising revenue reached $68.6 billion in 2025, up 22% year on year (Marketplace Pulse). Every Romanian brand on Amazon.de is bidding against German, Chinese and pan-European sellers for the same clicks.
Language and compliance multiply the work
Selling from Romania usually means German listings first, then French, Italian and Spanish. Each market needs native-quality copy, local keyword research and country-specific compliance. An agency that only works in Romanian or English will struggle to win on Amazon.de.
How we evaluated Amazon agencies for Romanian sellers
- Amazon focus: Is Amazon the main service, or a side offering of a general digital agency?
- Marketplace experience: Amazon.de and the EU stores first, Amazon.com second
- Advertising depth: Sponsored Products, Brands, Display and, for larger brands, DSP
- Operations: Listings, account health, FBA planning and compliance
- Transparency: Published rates, minimum budgets and named results
Comparison table: Amazon agencies serving Romanian sellers
The top Amazon marketing agencies in Romania for 2026
1. Xneeti
Xneeti is a multi-marketplace AI platform built by ex-Amazon category managers and ex-Google engineers. AI runs every account every hour, and a dedicated strategist owns the account and reviews what the AI does.
To be clear about fit: Xneeti’s primary marketplaces are Amazon.com and Walmart.com, and its team is US-based. It is the right partner for Romanian brands that have proven demand in Europe and want to take on the US. For day-to-day Amazon.de management, a European specialist may suit you better.
Key features
- Hourly bid optimisation across Sponsored Products, Brands, Display and DSP
- Rufus-aware listings written natively for US shoppers
- In-house AI creative and Sponsored Brands Video, produced 5x faster than traditional agencies with human design review
- Inventory forecasting that factors in supplier lead time, which matters when shipping from Europe to US fulfilment centres
- A Profitability Engine that reconciles every Amazon fee and allocates budget by payout percentage
Customer reviews
Xneeti holds 4.8 out of 5 on Google from 120+ reviews and 4.6 out of 5 on Trustpilot, with a client NPS of 9.1.
“They are by far the best agency I’ve dealt with, and I’ve been selling on Amazon for over 10 years.”
— Alan Young, CEO, Armor Concepts
Pros
- 50% average TACoS reduction and 30% average revenue growth across 80+ managed accounts
- Flat fee with no percentage of ad spend
- Amazon and Walmart under one relationship
Cons
- Primary focus is US marketplaces, not Amazon.de or other EU stores
- No office in Romania; the team works in English
- Does not manage Google Ads or Meta Ads
Pricing
$999 to $1,999 per month, flat, with no long-term contract.
Best use case
Established Romanian brands, already selling successfully in Europe, that want to launch or scale on Amazon.com and Walmart.com.
2. SellerPump
SellerPump is a Bucharest-based Amazon marketing specialist founded in 2020, based on Strada Vasile Lucaciu. It positions itself as an international Amazon marketing agency rather than a Romania-only provider.
What sets it apart is its focus on traffic from outside Amazon. Alongside PPC and DSP, it runs affiliate campaigns, Google Ads, social targeting and influencer promotions pointed at Amazon listings.
Key features
- Amazon PPC and Demand Side Platform campaigns
- External traffic from affiliates, Google Ads, social and influencers
- Listing optimisation, SEO and conversion rate work
- Brand identity and email campaign support
Customer reviews
The DesignRush profile is unclaimed and carries no detailed review record. Ask for references in your category.
Pros
- One of the few Romanian firms with published rate signals
- External traffic capability most PPC-only agencies lack
- International rather than Romania-only focus
Cons
- Limited public client evidence
- Small team, under 49 people
- External traffic can be costly if not tied to profitability
Pricing
Not published on its own site. DesignRush lists an average rate of about $99 per hour and a minimum budget of $1,000 to $10,000.
Best use case
Romanian brands that want Amazon advertising combined with traffic from Google, social and affiliates.
3. Seller Mango
Seller Mango is a Bucharest-based service provider for Amazon sellers with an estimated 11 to 50 employees. Its offer covers market research, profit and loss analysis and account management.
Key features
- Product and market research
- Profit and loss analysis for Amazon businesses
- Ongoing account management
Customer reviews
Limited independent review data is publicly available.
Pros
- Larger team than most Romanian Amazon specialists
- Profitability analysis built into the offer
- Local Bucharest presence
Cons
- Advertising depth is less visible than its research work
- No published pricing
- Few named client results
Pricing
Not published.
Best use case
Romanian sellers who want profit-led account management and research support.
4. Insiders Agency
Insiders is a Bucharest-based Amazon advertising agency that focuses on 7- and 8-figure brands, offering tailored strategies and detailed reporting.
Key features
- Amazon advertising strategy and management
- Comprehensive performance reporting
- Focus on established, higher-revenue brands
Customer reviews
No large public review base. Ask for case studies at your revenue level.
Pros
- Advertising-first specialism
- Positioned for brands that already have scale
- Bucharest location
Cons
- Not designed for small or early-stage sellers
- No published pricing
- Operations and listing depth less visible
Pricing
Not published.
Best use case
Established brands with meaningful ad budgets that want a dedicated advertising partner.
5. Amzologist
Amzologist is a small Bucharest consultancy, with an estimated 1 to 10 people, specialising in Amazon account management, PPC, SEO and advertising strategy.
Key features
- Amazon PPC and advertising strategy
- Listing SEO
- Account management
Customer reviews
Limited public review data.
Pros
- Direct access to senior specialists in a small team
- Amazon-only focus
- Suits smaller budgets
Cons
- Limited capacity
- Thin public evidence
- No published pricing
Pricing
Not published.
Best use case
Smaller Romanian sellers that want hands-on advertising and SEO help from a boutique team.
6. Amaze Consulting Agency
Amaze Consulting Agency describes itself as a full-service agency built specifically for Romanian Amazon sellers, working in Romanian. Its services run from initial diagnosis and competitor analysis through listing creation, keyword research, launches and monthly PPC maintenance.
It also covers earlier-stage needs that most agencies skip, including product research, sourcing manufacturers in China, product photography and web design.
Key features
- Market, competitor and product image analysis
- Optimised listing creation and keyword research
- Product launch and relaunch support
- Outsourced PPC optimisation and monthly maintenance
- Supplier research in China and web design services
Customer reviews
Limited independent review data. Evidence is mainly self-published.
Pros
- Romanian-language service
- Covers the full journey from product idea to PPC
- Useful for sellers still building their first brand
Cons
- Breadth may mean less depth on advanced advertising
- Self-reported claims
- No published pricing
Pricing
Not published.
Best use case
Romanian entrepreneurs who want one Romanian-speaking team covering product, listings and PPC.
7. Agile Consultancy
Agile Consultancy is an Amazon seller agency based in Brașov that says it holds Amazon Service Provider Network approval. Its model runs account management, PPC, brand protection and inventory planning as one connected service.
Key features
- Full Seller Central account management and case handling
- PPC management with campaign restructuring in the first 30 days
- Brand protection and suspension appeal support
- Inventory planning
Customer reviews
Limited independent review data is available.
Pros
- Connects ads, account health and inventory
- Experience with suspensions and appeals
- Based outside Bucharest, serving Transylvania-based sellers
Cons
- SPN status is self-reported on its site
- Little named client evidence
- No published pricing
Pricing
Not published.
Best use case
Brand owners who want account management and brand protection handled alongside advertising.
Other firms that list Amazon services in Romania
For completeness, these firms also appear in directories for Amazon work in Romania. Most are general digital agencies, so check how much of their business is Amazon before shortlisting them:
Romanian sellers also benefit from community resources such as amazon-seller.ro, and from European agencies covered in our best Amazon PPC agencies in Europe research.
Romanian agency or international agency?
What Amazon agency support costs in Romania
Romanian agencies are generally cheaper than Western European ones. GoodFirms puts the median hourly rate for Romanian PPC firms at about $37, with Bucharest firms averaging around $51 per hour and Cluj firms around $56 (GoodFirms). Those figures cover general PPC firms, so Amazon specialists may charge more.
For more on how fee models compare, see our Amazon agency pricing guide.
Questions to ask an Amazon agency in Romania
- Which Amazon marketplaces do you manage live today, and can you show an example on Amazon.de?
- Who writes German listings, and are they native speakers?
- How do you plan FBA inventory sent from Romania to EU warehouses?
- Do you manage Sponsored Display and DSP, or only Sponsored Products?
- How do you handle VAT and country-specific compliance across EU marketplaces?
- Is your fee hourly, a retainer, or a percentage of ad spend?
- Which metrics will you report: ACoS only, or TACoS and total profit?
Why Xneeti works for Romanian brands going to the US
Romanian sellers already know how to export through Amazon. The US is the biggest next step, and it rewards a partner who understands it natively.
- Built by ex-Amazon category managers and ex-Google engineers
- Hourly AI optimisation with a dedicated strategist
- In-house creative and video for US listings
- A flat fee with no percentage of ad spend
Learn more about our full-service Amazon agency model, or book a demo to plan a US launch.
