-98%ACoS, April → August 2026
PacificHealth Laboratories: ACoS down 98%, sales doubled
PacificHealth partnered with Xneeti in late April 2026. By August, ACoS was down 98%, ad-attributed sales had grown more than 30x on nearly 40% less ad spend, and total sales were more than double the same months of 2025.
Service given
- Amazon PPC Services
- Amazon Creative Services
- Amazon SEO Services
- Account Management
PacificHealth Laboratories
PacificHealth Laboratories has spent two decades developing nutrition products built on research and clean ingredients, working alongside nutritionists, biochemists and sports scientists. Its mission centers on helping triathletes, endurance athletes, coaches and trainers safely push their performance further. In the last week of April 2026, the brand partnered with Xneeti to bring its Amazon presence in line with that research pedigree, across a catalog of 20 supplement SKUs.
Amazon
Platform
Last week of April 2026
Engagement start
Sports & performance nutrition
Category
20 supplement SKUs
Catalog
Endurance athletes & trainers
Serves
Xneeti
Agency
Proven products, with room to grow on Amazon
A repeatable path to profitable scale.
The sales were there. The next step was a growth model that could scale them profitably.
Sharper focus across 20 SKUs.
Identifying which products deserved ad budget first.
Listings ready for a refresh.
Hero images and SEO content had room to work much harder.
Ad efficiency to unlock.
A tighter campaign structure could turn far more of each ad dollar into sales.
A policy hold on new creative.
Amazon had paused new image uploads, which needed clearing before refreshed creative could go live.
A focused budget.
Growth had to come from efficiency, so every dollar had to work.
Six steps: tighten, rebuild, then scale
Fix advertising first
Campaigns were restructured from the ground up. Opportunity Center found spend that wasn't converting; Ads Analysis and Create Campaign rebuilt the structure. ACoS fell over 95% within the first full month. Tools: Xneeti Opportunity Center, Negative Terms, Keyword Harvesting, Ads Analysis, Create Campaign.
Time bids to the hours that convert
Bid Dayparting raises bids when shoppers convert and pulls them back when they don't. Tools: Bid Dayparting.
Make the catalog retail-ready, clear the policy hold
Image Studio and Content Studio rebuilt images, copy and A+, all Rufus-ready. The Ops Team first cleared Amazon's policy hold on new creative. Conversion rose over 80%. Tools: Xneeti Image Studio, Xneeti Content Studio, Xneeti Ops Team.
Prioritize by proof
Cohort and Performance reports pushed the SKUs with reviews and ratings first, while Inventory kept budget off anything about to stock out. Tools: Xneeti Reports + Cohort, Performance, Competitor List, Inventory.
Scale one category at a time
Budget moved to the next category only once the current one hit its targets, with Budget Dayparting timing the spend. TACoS fell by more than half, on nearly 40% less ad spend. Tools: Xneeti Cohort + Budget Control, Budget Dayparting.
Track every growth opportunity
Growth Opportunities reports show what's working by cohort, ASIN and search term, and where rivals are gaining ground. Tools: Cohort Summary, Cohort ASIN Master, Match Type Master, Search Term Master, Term Cohort Summary, Defense Scorecard, Competition Scorecard, Campaign Master.
Results that compounded through the summer
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The team is highly experienced. In fact most of them are ex-Amazon & ex-Google themselves. Our association is giving us great results. Thanks to Siddhartha, Vipin, Prateek and the entire Amazon team.
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