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+20.44%CVR YoY, Aug–Sep 2026

CVR up 20.44% year-over-year, and higher in every month since launch

August–September 2026: revenue up 5.96% and units up 11.63% on a year earlier, on 7.32% fewer sessions. September conversion hit 16.48%, up from 14.05%.

Service given

  • Amazon Catalog Management
  • Amazon PPC Services
  • Amazon SEO Services
  • Amazon Creative Services
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EDS Auto Power Parts
Overview

EDS Auto Power Parts

A deep, technical auto-electrical catalog losing ground year over year

EDS (Eds Auto Power Parts) sells SPAL cooling fans and harnesses, battery terminals, fusible links, fuses, and fuse and terminal blocks on Amazon. They came to Xneeti in October 2025 with sales dropping year over year and ad spend rising with no real return.

  • Amazon US

    Platform

  • October 2025

    Engagement start

  • Automotive electrical components

    Category

  • 473 parent items (Sep 2026)

    Catalog size

  • Xneeti

    Agency

The Challenges

Concentrated revenue, a long tail and a traffic slide

  1. Falling traffic

    Sessions ran 33.69% below the prior year by January 2026, pulling revenue down 21.23% YoY.

  2. Scale gap and concentration

    Some product lines sell in the hundreds per month while the market moves thousands, and SPAL makes up roughly half of sales.

  3. Long tail with no line-level view

    473 parent items of vehicle-specific SKUs made performance by product line hard to see.

Xneeti’s Approach

See the catalog by product line, convert harder, then widen coverage

  1. Group the long tail into product-line cohorts

    Using EDS's own ASIN-to-category mapping, we grouped the catalog into cohorts (SPAL, battery terminals, fuselinks, fuse blocks and more), giving a clear read on performance by sub-category and showing which lines were underpenetrated.

  2. Lift conversion with SEO and creative

    Xneeti AI Content Studio tightened titles, bullets and backend keywords on technical, vehicle-specific listings, and Xneeti Creative Labs sharpened listing images and A+ Content. Twelve-month conversion rose from 12.48% to 14.71%, and was higher year-over-year in all 12 months since launch.

  3. Fix ad efficiency, then spend the headroom on coverage

    Xneeti Opportunity Centre found where rising spend wasn't paying back, AI-powered bid optimization reset bids, Bid Day Parting pushed bids in peak-converting hours and pulled back in low-intent windows, and Budget Day Parting moved daily budget to the best day-parts. With ACOS in the single digits in recent weeks, that headroom now goes into widening coverage on underpenetrated categories.

The impact

Back to year-over-year growth, on less traffic than last year

Back to year-over-year growth, on less traffic than last year

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