An Amazon PPC agency for consumer brands plans and manages advertising across Amazon’s ad types for products sold to everyday shoppers: beauty, household, food, apparel, electronics, pet, toys and more.
Advertising is central to that work. Amazon’s ad revenue reached $19.8 billion in Q2 2026, up 26% year over year, while its online stores grew 15% (EcomCrew). In Jungle Scout’s seller research, three in four sellers used PPC, and among those, 51% said it was challenging to manage (Jungle Scout).
Consumer brands face particular pressures. Pacvue’s 2025 data shows Beauty and Personal Care and Electronics were the top-spending categories on Amazon US, while Electronics and Clothing, Shoes and Jewelry delivered the highest ROAS (Pacvue). Busy categories mean high CPCs, frequent competitor moves and a need to defend branded searches.
In this guide, we compare nine Amazon PPC agencies for consumer brands, each matched to a specific advertising problem.
Amazon PPC agencies for consumer brands compared at a glance
How we selected these Amazon PPC agencies
We started with the problems consumer brands bring to a PPC agency: profitability, over-reliance on branded terms, peak-season pressure, awareness in new markets and expansion beyond Amazon.
We then looked for agencies with Amazon recognition, named consumer-brand clients or published case studies for each problem. Results are self-reported by agencies unless stated otherwise. For a wider view, see our roundup of Amazon PPC agencies.
1. Xneeti: Best for brands whose Amazon ad sales are not turning into profit
Xneeti is a multi-marketplace AI platform built by ex-Amazon category managers and ex-Google engineers. Its Ads Engine adjusts bids hourly across Sponsored Products, Brands, Display and DSP, at placement level and by time of day, based on each account’s own conversion patterns rather than category averages.
Continuous n-gram analysis adds negatives before wasted spend shows up in ACoS reports, and competitor keyword tracking adds the terms driving rival impression share. Crucially for profitability, budget is allocated by payout percentage rather than revenue, and ads pause automatically when FBA stock runs out.
Rainguard’s founder described the outcome:
“Our advertising cost of sale used to be 25% every month. Xneeti has cut that cost literally in half — we now range between 12–13% per month. Along the way, they’ve also increased our sales by 30%.”
— Garrett Florent, Founder, Rainguard
The main reason to consider Xneeti is that efficiency and profit are managed together, hourly, with a dedicated strategist reviewing every change. Across 80+ managed accounts, including Shark Tank and enterprise brands, Xneeti averages a 50% TACoS reduction and 30% revenue growth. Pricing is a flat $999 to $1,999 per month, with no percentage of ad spend and no long-term contract. See our Amazon PPC services or book a demo.
Core services
- Hourly bid optimization: Placement-level and dayparted bidding.
- Waste reduction: Continuous n-gram analysis and negatives.
- Profit-aware budgeting: Spend allocated by payout percentage, with AMC reporting.
2. Olifant Digital: Best for brands over-reliant on branded keywords
Olifant Digital is an Amazon agency with a senior-only team and a 1-1-1-1 campaign structure (one campaign, one ad group, one keyword, one ASIN) designed for precise control over long descriptive searches.
Its work with Ekster shows a classic consumer-brand problem: advertising concentrated on branded keywords. Olifant expanded into category and competitor searches while managing costs with TACoS targets, alongside listing and content rebuilds, adding $688,406 in yearly Amazon profit, according to the agency.
The main reason to consider Olifant Digital is its disciplined expansion beyond branded search with profit targets in view.
Core services
- Campaign restructuring: Granular 1-1-1-1 structure.
- Keyword expansion: Category and competitor targeting.
- TACoS management: Profit-aware growth targets.
3. Tinuiti: Best for large brands that need peak-season and cross-channel planning
Tinuiti is one of the largest independent performance marketing agencies in the US, headquartered in New York and an Amazon Ads Advanced Partner. It won a 2025 Amazon Ads Partner Award for seasonal sales strategy with illycaffè, and uses its Bliss Point platform to measure across Amazon, search, social and streaming.
The main reason to consider Tinuiti is scale and peak-season expertise. The trade-off is minimums that put it out of reach for most mid-market brands.
Core services
- Amazon Ads management: Sponsored ads and DSP at scale.
- Seasonal planning: Award-recognized peak strategy.
- Cross-channel measurement: Bliss Point attribution.
4. Channel Bakers: Best for brands investing in video and new Amazon ad formats
Channel Bakers was founded in Los Angeles in 2015 by Joshua Kreitzer, an early beta tester of Amazon’s sponsored ads. It is an Amazon Ads Advanced Partner, now majority-owned by Havas, and early on reported building more than 89,000 Amazon advertising and retail merchandising campaigns (Advertising Week).
Kreitzer has argued that video placements remain good value, with costs relatively low for any Amazon Ads product involving video (Amazon Ads).
The main reason to consider Channel Bakers is early, deep adoption of new Amazon formats, from video to streaming TV.
Core services
- Sponsored ads and video: Search and video formats.
- Amazon DSP and streaming TV: Upper-funnel reach.
- International teams: Coverage across several continents.
5. Podean: Best for established brands building awareness in new markets
Podean is a global marketplace agency founded by Mark Power. Its work with e.l.f. Cosmetics in the UK and Canada used Sponsored Brands creative and expanded Amazon DSP to build awareness, increasing detail page views by 513% and ad-driven revenue by 220% year over year, and won Amazon Ads’ 2023 Global Expansion Award.
The main reason to consider Podean is Amazon-recognized awareness building for consumer brands entering new territories.
Core services
- Sponsored Brands creative: Brand-led search advertising.
- Amazon DSP: Awareness and consideration.
- Expansion strategy: Market-by-market planning.
6. BTR Media: Best for brands expanding from Amazon into wider retail media
BTR Media is a retail advertising agency co-founded by CEO Destaney Wishon. By early 2024 it had managed more than $500 million in ad spend for around 60 clients, including Garden of Life and Hyperice (Talk Business & Politics). Wishon speaks frequently on Sponsored Brands video and on managing unprofitable long-tail terms.
The main reason to consider BTR Media is a senior team with large-scale consumer brand spend across Amazon, Walmart and Instacart.
Core services
- Amazon PPC and DSP: Full sponsored and programmatic coverage.
- Retail media expansion: Walmart, Instacart and more.
- Long-tail management: Controlling unprofitable search terms.
7. Junglr: Best for founder-led brands that want strategic PPC and forecasting
Junglr is an Amazon PPC agency co-founded by former seller Elizabeth Greene. It positions products using keywords and buyer psychology, forecasts PPC outcomes before scaling, and runs #AskJunglr, a weekly live Q&A for sellers.
The main reason to consider Junglr is founder-level PPC strategy with unusual transparency.
Core services
- PPC strategy: Positioning through keywords and psychology.
- Forecasting: Budget and ACoS projections.
- Profit focus: Sponsored Display and conversion-led optimization.
8. PPC Ninja: Best for data-driven sellers wanting structured campaigns and DSP
PPC Ninja, led by CEO and co-founder Ritu Java, provides Amazon advertising software and services for six-, seven- and eight-figure sellers, including Amazon DSP. Java is known for splitting automatic campaigns into their four targeting groups and for category and product targeting as alternatives to costly keyword bidding.
The main reason to consider PPC Ninja is an analytical, engineering-led approach to campaign structure.
Core services
- Structured Sponsored ads: Granular auto and manual campaigns.
- Amazon DSP: Programmatic management.
- Software plus service: Tools supporting managed work.
9. Ad Badger: Best for teams that want automation plus deep PPC education
Ad Badger is an Amazon PPC software company founded by CEO Michael Erickson Facchin, who has hosted The PPC Den podcast since 2017 across more than 300 episodes. His Jungle Scout profile states that its Bids by Badger algorithm optimizes more than one million Sponsored keywords a day (Jungle Scout).
The main reason to consider Ad Badger is automated bidding backed by an extensive free education library, suited to brands building in-house PPC skills.
Core services
- Bid automation: Algorithmic keyword-level bidding.
- PPC education: The PPC Den podcast and training.
- Account audits: Wasted spend identification.
What consumer brands should expect from a PPC agency
Amazon’s data supports a full-funnel approach. Sponsored Products advertisers see 34% more sales growth on average four weeks after adoption, Sponsored Brands advertisers see an 84% increase in sales with top-of-search impression share, and Display advertisers see up to 74% of ad-attributed sales from new-to-brand customers (Amazon Ads, Amazon Ads).
Connor Folley, then Vice President at Jungle Scout and co-founder of advertising analytics platform Downstream, summed up how central advertising has become:
“Advertising has become an imperative aspect of running a business on Amazon.”
— Connor Folley, Vice President, Jungle Scout
Source: Jungle Scout
How to choose an Amazon PPC agency for your consumer brand
1. Define your main advertising goal
Profit, growth, awareness and defense need different strategies. Tell agencies which matters most for each product.
2. Ask about cadence and automation
Ask how often bids and budgets change and what triggers changes. Weekly manual reviews struggle in fast consumer categories. Our Amazon PPC bidding strategies guide explains the options.
3. Check full-funnel capability
Confirm whether Sponsored Brands, video, Display and DSP are included, and how the agency decides what each gets.
4. Demand reporting beyond ACoS
Ask for TACoS, total sales, new-to-brand orders and profit by product. See how to monitor Amazon ads performance.
5. Look for category evidence
Ask for case studies in your category with starting points, actions and timeframes.
6. Watch the fee incentive
Percentage-of-spend fees reward higher spend. Compare flat, retainer and performance models in our Amazon PPC cost guide.
