Agencies that help brands expand on Amazon globally plan and run the work of entering new marketplaces: choosing countries, localizing listings, running separate advertising in each store, coordinating fulfilment and handling country-specific compliance.
The opportunity is large. European B2C e-commerce alone reached €911 billion in 2025, up 7% (European E-commerce Report 2026 summary). Exporting also pays: Amazon’s Australian research found SMBs selling internationally through online stores were almost twice as likely to report revenue growth as those that did not, at 64% versus 43% (About Amazon Australia).
The challenge is that every marketplace behaves like a separate business. Keywords, competitors, pricing, cost per click and shopper expectations change country by country, and a translated listing rarely performs like a localized one.
In this guide, we compare nine agencies that help brands grow on Amazon outside their home market, organized by the region and expansion problem each suits best.
Global Amazon expansion agencies compared at a glance
How we selected these global expansion agencies
We started from the main expansion scenarios: a domestic brand entering its first new country, a European brand scaling across the EU, brands targeting Latin America or Asia, and international brands entering the US.
We then looked for evidence of each: Amazon recognition for expansion, documented case studies, offices or teams in target regions, and native-language capability. Self-reported claims are labeled.
1. Xneeti: Best for international brands entering Amazon.com and Walmart.com
Xneeti is a multi-marketplace AI platform built by ex-Amazon category managers and ex-Google engineers. Its primary marketplaces are Amazon.com and Walmart.com, and it serves brands across more than 20 countries. That makes it a fit for one specific expansion move: European, Asian, Australian or Latin American brands taking on the US.
US entry brings its own problems. The auction is the largest and most competitive, shoppers increasingly discover products through Amazon’s AI assistant, and inventory shipped across oceans needs careful lead-time planning. Xneeti’s AI adjusts bids hourly, writes listings natively for US shoppers and Rufus-style discovery, and forecasts reorders using sales velocity, ad spend rate and supplier lead time.
An honest note on fit: for day-to-day management of European or Asian Amazon stores, the regional specialists below are a better match.
The main reason to consider Xneeti is US-native execution with a dedicated strategist and a flat fee. Across 80+ managed accounts, including Shark Tank and enterprise brands, Xneeti averages a 50% TACoS reduction and 30% revenue growth. Pricing is a flat $999 to $1,999 per month, with no percentage of ad spend and no long-term contract. See our USA Amazon services page or book a demo.
Core services
- US marketplace launch and scaling: Listings, advertising and creative built for US shoppers.
- Inventory and lead-time planning: Forecasting that accounts for international shipping.
- Amazon and Walmart: Both US marketplaces under one relationship.
2. Podean: Best for established brands building awareness in new countries
Podean is a global marketplace agency headquartered in New York, founded by Mark Power, who previously built IPG’s Amazon Center of Excellence. It has teams across several continents, including an Australian office opened in 2019.
Its work with e.l.f. Cosmetics won Amazon Ads’ 2023 Global Expansion Award. After working together in the US, e.l.f. partnered with Podean to build its Amazon business in the UK and Canada, using Sponsored Brands creative and expanded Amazon DSP coverage. Detail page views rose 513%, impressions 167% and ad-driven revenue 220% year over year, according to the case.
The main reason to consider Podean is Amazon-recognized expansion work for an established brand entering new territories.
Core services
- Expansion strategy: Choosing markets and planning the marketplace approach.
- Market-specific advertising: Sponsored Brands and DSP adapted to each territory.
- Retail management: Operational support in additional markets.
3. Remazing: Best for pan-European growth with native-language teams
Remazing was founded in Hamburg in 2016 and works from hubs in London, Paris, Barcelona and Turin. Private equity firm IK Partners took a significant minority stake in 2022 (IK Partners). Its Remazing Moin unit covers PPC, DSP and Amazon Marketing Cloud for enterprise brands such as Henkel, Beiersdorf and Under Armour.
Co-founder Hannes Detjen described the core of its model as country teams with native speakers who know local specifics:
“kennt unser jeweiliges Country Team mit Muttersprachlern die lokalen Besonderheiten” (“our country team, with native speakers, knows the local specifics”)
— Hannes Detjen, Co-Founder and Managing Director, Remazing
Source: Startup Valley
The main reason to consider Remazing is genuine local coverage across Europe’s main Amazon stores.
Core services
- Country teams: Native-speaker management per marketplace.
- Advertising: PPC, DSP and AMC through a dedicated unit.
- Analytics: Remdash software for dashboards and share of voice.
4. MindgruveMacarta: Best for expansion into Latin America alongside the US and Europe
MindgruveMacarta formed in 2024 from the merger of Mindgruve and Denver-based Amazon specialist Macarta. It has more than 300 employees across seven offices, including Madrid, and holds Amazon Ads Advanced Partner status (Mindgruve).
It manages Amazon, Walmart and Mercado Libre, which makes it one of few Amazon-focused agencies with a clear route into Latin American ecommerce.
The main reason to consider MindgruveMacarta is the combination of Amazon expertise with Mercado Libre coverage.
Core services
- Marketplace management: Amazon, Walmart and Mercado Libre.
- Retail media: Advertising across marketplaces.
- Analytics: Its Systemm platform for performance data.
5. SuperOrdinary: Best for prestige brands entering APAC and China
SuperOrdinary is a brand accelerator with offices in New York, Los Angeles and Shanghai. It began with cross-border beauty distribution into China and now also manages Amazon for brands including Boy Smells, Biossance and Joanna Vargas (TechCrunch).
Its commercial model differs from an agency: it buys inventory from brands and resells it, rather than charging a fee. It raised a $58 million Series B at a valuation above $800 million.
The main reason to consider SuperOrdinary is APAC and China capability. The trade-off is margin and pricing control under a reseller model.
Core services
- Cross-border distribution: US to APAC and China.
- Amazon management: Brand protection and channel control.
- Creator commerce: Influencer and livestream programs.
6. Front Row: Best for beauty, wellness and CPG brands across the US and EU
Front Row is an ecommerce accelerator headquartered in New York with European offices in Hamburg, Bratislava and Amsterdam. It works with brands such as OUAI, Tatcha, Essity and Wella, and uses a proprietary analytics platform called Catapult (CB Insights).
The main reason to consider Front Row is transatlantic coverage for category brands under one team.
Core services
- Marketplace management: Outsourced Amazon operations in the US and EU.
- Retail media and creative: Advertising and brand content.
- Analytics: Catapult platform.
7. Sitruna: Best for UK brands expanding with Global Selling support
Sitruna is a London-based full-service Amazon agency led by former Amazon employees. It is listed as an Amazon Global Selling solution provider and is an Amazon Ads Verified Partner (PartnerPage).
It runs its own UK logistics operation and partners with Ware2Go to support clients’ US logistics (Ware2Go).
The main reason to consider Sitruna is the combination of ex-Amazon management with logistics support for both sides of the Atlantic.
Core services
- Global Selling support: Expansion planning across Amazon stores.
- Content and advertising: Accredited design and PPC.
- Logistics: UK 3PL and US partner network.
8. eStore Factory: Best for sellers expanding from one marketplace into several
eStore Factory offers account management, listings, A+ content, advertising and expansion support into the US, UK and EU, and describes itself as a three-time Amazon SPN award winner with more than 70 Amazon-trained consultants (eStore Factory); these figures are self-reported.
Its creative and advertising work for Vitasei appears in an Amazon Ads case study showing a 1,800% increase in PPC sales (Amazon Ads).
The main reason to consider eStore Factory is a broad service menu that travels across marketplaces, including eBay support.
Core services
- Expansion support: US, UK and EU marketplace setup.
- Listings and creative: A+ content and storefronts.
- Advertising: Sponsored ads and DSP.
9. Cosmo5: Best for brands integrating Amazon into international media plans
Cosmo5, formerly Labelium, is a Paris-based agency founded in 2001 and an Amazon Ads Advanced Partner with DSP and Advanced Retail certifications (CB Insights). It plans Amazon alongside Google, Meta, TikTok and Apple.
The main reason to consider Cosmo5 is international media planning that includes Amazon, useful for brands coordinating launches across many countries and channels.
Core services
- Amazon DSP and retail media: Certified programmatic capability.
- International media planning: Cross-platform coordination.
- Audience strategy: Segmentation and optimization.
What changes when you expand on Amazon
Exporters from many countries already use Amazon this way. More than 17,000 Spanish SMEs exported over €1.2 billion through Amazon in 2024 (Amazon Spain), and UK small businesses recorded more than £3.8 billion in export sales through Amazon in 2023 (About Amazon UK).
Ruth Díaz, Amazon’s Country Manager for Spain, explained how quickly the switch can be flipped, saying a small business can be selling across all of Europe within days:
“en tres días está vendiendo en toda Europa” (“within three days, selling across all of Europe”)
— Ruth Díaz, Vice President and Country Manager, Amazon Spain
Source: Puro Marketing
Switching on new marketplaces is fast. Making them profitable is the work an expansion agency is paid for.
How to choose an agency to expand your brand globally on Amazon
1. Start with the market, not the agency
Decide which countries matter and why: existing demand, competitor gaps, logistics or margin. Then shortlist agencies with proven work in those markets.
2. Ask for live examples
Ask to see current campaigns and listings in your target marketplace. Plenty of agencies say they cover Europe or Asia and mean one account they set up once.
3. Check language and cultural capability
Confirm who writes listings and ad copy in each language and whether they are native speakers with Amazon experience.
4. Clarify compliance ownership
VAT, product safety, labeling and packaging rules can block listings and campaigns. Agree who handles each obligation before launch.
5. Agree country-level profit reporting
Revenue growth abroad can hide losses once fees, freight and currency are included. Ask for profit by marketplace, not just sales.
6. Consider regional partners
Many brands use one partner for Europe and another for the US or Asia. Our Amazon PPC agencies guide and country pages for Germany, the UK and Japan can help frame regional choices.
