Amazon DSP gives brands a way to reach shoppers beyond keyword-based Sponsored Ads. It uses Amazon's shopping signals and advertising inventory to reach audiences across display, online video, streaming TV, audio, and third-party publisher placements.
Sponsored Ads mainly capture shoppers who are already searching or browsing on Amazon. DSP can reach people earlier in the buying process, bring previous visitors back, and build awareness before they are ready to purchase.
This makes DSP useful across several stages of the Amazon advertising funnel. Brands can use it for prospecting, retargeting, customer acquisition, loyalty, and conquest campaigns, depending on their audience and sales goals.
The agency you choose matters because DSP involves more than launching campaigns. Audience strategy, creative, measurement, AMC analysis, bid optimization, and account-level support can all affect how effectively the budget is used.
Quick comparison of the best Amazon DSP agencies
The pricing and service models differ considerably. Xneeti uses a flat monthly fee, while Canopy ties its pricing to account growth and Tinuiti and Flywheel use custom enterprise pricing.
Five best Amazon DSP agencies
1. Xneeti
Xneeti combines AI-powered Amazon advertising optimization with managed account support. Its team includes former Amazon and Google employees, and the platform covers DSP alongside Sponsored Ads.
The company uses a flat monthly pricing model of $999-$1,999 rather than charging a percentage of ad spend. That makes the cost easier to predict and removes a direct incentive to increase media budgets.
Key features
- Full-funnel DSP management across display, online video, streaming TV, audio, and third-party inventory
- AI-powered audience targeting and hourly bid optimization
- Amazon Marketing Cloud integration for path-to-purchase and audience analysis
- In-house creative production for responsive, video, and streaming TV ads
- Dedicated account strategist with regular performance reviews
- Campaign optimization using inventory and contribution-margin data
Pros
- Flat $999-$1,999 monthly pricing with no percentage-of-spend fee
- AMC integration is included for all clients
- Dedicated account strategist for each managed account
Cons
- Smaller accounts may need more ad spend and conversion volume before DSP produces useful statistical signals.
- AMC setup can require additional coordination when a brand has limited first-party data or incomplete instrumentation.
- The flat fee can become less attractive for very large accounts where percentage-based pricing may work out cheaper.
Best for
Xneeti is a good fit for brands that want managed Amazon DSP, AMC access, creative support, and a predictable monthly cost without a percentage-of-spend pricing model.
2. Tinuiti
Tinuiti is a large omnichannel retail media agency with extensive Amazon Ads and AMC capabilities. It is better suited to brands that need DSP to work alongside broader retail media programs.
Its offering covers display, video, streaming TV, and audio, with measurement tied to audience behavior, conversions, and broader retail media performance.
Key features
- Amazon DSP strategy, execution, and optimization
- AMC integration for audience strategy and measurement
- Retail media campaigns across Amazon, Walmart, Instacart, and other networks
- Creative development and media buying
- Enterprise reporting and new-to-brand and incrementality analysis
Pros
- Deep DSP experience for scaled brands
- Reporting connects media delivery with business and purchase outcomes
- Strong connection between DSP, Amazon search, and broader marketplace strategy
Cons
- Large agency structures can mean less direct day-to-day attention than a smaller provider.
- Its reporting and measurement setup may be more than smaller sellers need.
- Higher minimum spend expectations can make it difficult for smaller brands to justify the engagement.
Best for
Tinuiti is best suited to enterprise and multi-retailer brands that need Amazon DSP alongside a broader retail media strategy and more advanced measurement.
3. Canopy Management
Canopy Management is an Amazon-focused agency that combines DSP with Sponsored Ads, listing optimization, creative, and broader account management. Its approach is designed around Amazon-first brands rather than standalone DSP campaigns.
The agency uses a performance-aligned revenue-share model and focuses on growth-stage sellers, with the supplied research identifying $5M+ annual revenue as its target profile.
Key features
- Amazon DSP for brand awareness and customer acquisition
- Sponsored Products, Sponsored Brands, and Sponsored Display management
- Listing optimization and A+ Content
- AMC integration for measurement and attribution
- Dedicated account management with performance-aligned pricing
Pros
- Amazon-first approach connects advertising with listings and account growth
- Revenue-share pricing ties the agency's compensation to account performance
- Broader Amazon services reduce the need to manage advertising, content, and account work separately
Cons
- Revenue-share pricing can become expensive as account revenue grows.
- DSP management has historically required substantial monthly ad spend.
- US brands should confirm working arrangements and communication expectations before signing.
Best for
Canopy Management is best for established Amazon-first brands that want DSP connected to PPC, listings, creative, and broader marketplace growth.
4. Perpetua
Perpetua is an AI-powered advertising platform designed for brands with larger advertising budgets. It combines campaign automation across Amazon and other retail media networks with DSP capabilities.
The platform is more technology-led than a traditional managed agency. Its goal-based automation reduces the amount of manual campaign management required from brands and agencies.
Key features
- AI-powered optimization across Sponsored Ads and Amazon DSP
- Goal-based campaign automation
- Hourly optimization through Amazon Marketing Stream on its Growth plan
- AMC audience building and Prime Video advertising at the enterprise tier
- Advertising across Amazon, Walmart, and Instacart
- Share-of-Voice and organic ranking tracking
Pros
- Combines DSP and Sponsored Ads in one optimization platform
- Goal-based automation reduces manual PPC management
- Supports advertising across multiple retail media networks
Cons
- The $695/month starting price makes more sense for brands with substantial advertising budgets.
- Annual contract and cancellation terms may require careful review before signing.
- Brands wanting granular manual bid control may find the AI-led approach restrictive.
Best for
Perpetua is best for brands that want AI-led advertising automation across Amazon and other retail media networks rather than a heavily hands-on agency model.
5. Flywheel Digital
Flywheel Digital specializes in retail media and offers Amazon DSP as part of a wider omnichannel advertising approach. Its focus extends beyond Amazon to platforms such as Walmart and Instacart.
Its DSP services cover audience planning, creative optimization, campaign management, and measurement, making it a stronger fit for brands with broader retail media requirements.
Key features
- Amazon DSP strategy and campaign execution
- Audience targeting and creative optimization
- Full-stack Amazon advertising
- Omnichannel campaigns across major retail media networks
- Enterprise reporting and attribution analysis
Pros
- Strong retail media expertise beyond Amazon
- Omnichannel campaign management across multiple retail networks
- Publicly documented client results and case studies
Cons
- Brands running very large DSP programs may want to compare its scale with larger enterprise agencies.
- Pricing is custom and requires a sales conversation.
- Its specialization in retail media means it may not provide the same breadth of Amazon services as a full-service Amazon agency.
Best for
Flywheel Digital is best for brands that want Amazon DSP as part of a larger retail media program spanning Amazon and other marketplaces.
How to choose an Amazon DSP agency
Consider your ad spend
Your monthly advertising budget should be one of the first filters when comparing agencies. Managed DSP requires enough spend and conversion volume to generate useful performance signals.
The right threshold depends on the provider. The supplied comparison notes historical managed DSP requirements of around $50,000 per month, while self-serve DSP has removed that minimum but provides less strategic support.
Compare pricing models
Amazon DSP agencies can charge in very different ways, so compare the expected cost against your media budget and growth plans.
Look at whether the agency charges a flat fee, a percentage of ad spend, a revenue share, or a custom enterprise retainer. Xneeti uses flat pricing, Perpetua combines a platform fee with spend-based pricing, Canopy uses revenue share, and Tinuiti and Flywheel use custom pricing.
Check Amazon Marketing Cloud capabilities
AMC can give brands a clearer view of customer journeys, audience overlap, new-to-brand performance, and the relationship between DSP exposure and purchases.
Ask whether AMC access is included in the standard engagement or available only at a higher plan. That difference can materially change the value of an agency's DSP offering.
Look at creative capabilities
DSP depends heavily on the quality and variety of the creative being used across display, video, and streaming placements.
Check whether the agency produces these assets internally or expects your team to provide them. Xneeti and Tinuiti, for example, offer creative capabilities as part of their broader DSP services.
Evaluate account-level support
Ask who will actually manage the account after the contract is signed. A dedicated strategist can provide more direct feedback, while a large agency may have several specialists working across different parts of the account.
The structure matters most when campaigns need frequent changes, new audiences, creative testing, or quick responses to performance issues.
