Amazon PPC software helps you manage bids, discover keywords, exclude irrelevant traffic, allocate budgets, and track advertising performance. Some tools automate campaigns your team manages. Others combine automation with experts who take responsibility for execution.
Start by deciding how much work you want to keep in-house. You might need configurable automation for an experienced advertising team, a simpler tool that manages campaigns around your targets, or a managed solution that handles strategy and execution.
This guide compares nine options by those needs. We have grouped Amazon Ads Console and Amazon Marketing Cloud under one native option, while explaining their separate roles.
Amazon PPC software compared at a glance
How we selected these Amazon PPC solutions
We reviewed official product pages, pricing pages, and support documentation to identify each solution’s capabilities, working model, and costs.
Our recommendations distinguish between self-service software, software with managed support, and native Amazon tools. We also checked whether the advertised starting price includes the automation features discussed below.
Prices reflect the published information reviewed in October 2026. Advertising spend is separate from software and service fees.
1. Xneeti: Best for AI-driven PPC with dedicated account management
Xneeti is a multi-marketplace AI platform built by ex-Amazon and ex-Google engineers. It serves growing Amazon and Walmart sellers who need AI-powered Amazon PPC Ads management paired with dedicated account strategy.
Xneeti is built for sellers who have been let down by agencies and are not willing to be let down again.
It helps brands improve advertising profitability, marketplace visibility, and campaign efficiency through hourly AI optimization and proactive operational support.
Unlike standalone PPC software, Xneeti combines hourly bid adjustments with marketplace execution workflows, competitor tracking, and dedicated strategic oversight. Account managers review every AI decision.
Key capabilities
- Advertising execution: Keyword spending controls, bid and budget adjustments, and new campaign launches.
- Account coordination: Advertising decisions alongside listing, creative, and operational work.
- Expert oversight: A dedicated account manager, changes visible in Helix, and monthly P&L reviews.
Pricing: One flat monthly fee, with no percentage of ad spend and no lock-in. Request a free account audit for a quote.
2. Pacvue: Best for enterprise retail media operations
Pacvue combines advertising management, retail execution, and measurement. It suits enterprise brands and agencies that need to coordinate complex accounts across Amazon and other retail media networks.
For Amazon, Pacvue connects Sponsored Ads, DSP, and AMC with inventory, pricing, and Buy Box information. Teams can use those signals to pause, reduce, or reallocate spending when product conditions change.
Its configurable automation covers budget pacing, dayparting, bid adjustments, and alerts. This makes it relevant when your team needs detailed control across campaigns and wants advertising decisions to reflect what happens across the wider retail business.
Key capabilities
- Budget and bid controls: Pacing, dayparting, placement adjustments, and out-of-budget controls.
- Retail-aware automation: Spending changes informed by stock, pricing, and Buy Box conditions.
- Measurement: Share-of-voice tracking, AMC analysis, and connected reporting.
Pricing: Contact Pacvue for a quote covering your required products, accounts, and marketplaces.
3. Perpetua: Best for goal-based campaign automation
Perpetua provides advertising optimization software that lets you organize campaigns around goals. You set a target ACoS and daily budget, and its advertising engine handles ongoing optimization.
It fits teams that want to focus on campaign objectives while reducing manual bidding and keyword work. Its Amazon offering covers Sponsored Products, Sponsored Brands, video, display, and DSP capabilities.
Perpetua also offers automated keyword harvesting and performance reporting. Higher tiers add intraday optimization, share-of-voice insights, and further reporting capabilities. It serves different spending levels, so we would not categorize it exclusively as an enterprise tool.
Key capabilities
- Goal-based bidding: Optimization around your selected advertising targets.
- Keyword harvesting: Automated discovery and promotion of search terms.
- Competitive insights: Share-of-voice and organic rank information on applicable plans.
Pricing: Essentials costs $695 per month for up to $10,000 in monthly ad spend. Growth starts at $695 per month plus a percentage of ad spend above that level. Premium has custom pricing for accounts spending over $500,000 monthly.
4. Quartile: Best for cross-channel advertising with managed support
Quartile combines advertising automation with dedicated account support. It fits brands that want help coordinating Amazon advertising with a broader paid media program.
Its Amazon product uses historical performance and Amazon Marketing Stream data to adjust keywords, bids, budgets, and placements. It supports both its granular campaign structure and existing campaign structures.
Quartile also uses AMC signals to analyze shopping journeys and inform audience strategy. The combination of software and managed support makes it relevant if your team needs ongoing execution help alongside automation. Its positioning covers businesses of different sizes, rather than enterprise accounts alone.
Key capabilities
- Automated bidding: Hourly bid adjustments using Amazon Marketing Stream.
- Campaign controls: Keyword, placement, and budget optimization.
- Managed strategy: Dedicated support alongside cross-channel advertising and AMC insights.
Pricing: Request a quote. Confirm the channels, service scope, spending-based charges, and contract terms included.
5. Teikametrics: Best for growing Amazon and Walmart sellers
Teikametrics offers advertising automation alongside catalog, inventory, and performance insights through its ARI suite.
It fits growing marketplace sellers who want to connect advertising with broader retail information. Its entry plan targets emerging Amazon or Walmart sellers, while higher tiers support more complex, multi-marketplace operations.
The distinction between plans matters. Advanced advertising channels, integrated AMC, and managed services appear in higher-tier offerings, so the starting subscription does not represent every capability.
Key capabilities
- Advertising automation: Campaign optimization within the ARI suite.
- Retail insights: Catalog, inventory, and advertising information.
- Expansion options: Higher-tier access to additional ad channels, AMC, and managed support.
Pricing: Essentials costs $149 per month billed annually, or $179 month to month, for up to $10,000 in monthly ad spend. Advanced uses custom pricing plus 3% of ad spend above $10,000.
6. Helium 10 Ads: Best for teams that want configurable PPC rules
Helium 10 Ads provides Amazon advertising automation within the wider Helium 10 suite. It fits sellers who already use Helium 10 or want to define and apply their own optimization rules.
You can set ACoS thresholds, bid formulas, negative targeting criteria, and budget rules across campaigns. The tool also harvests converting search terms and supports dayparting.
Helium 10 promotes campaign creation in 60 seconds, but the more useful distinction is the control available afterward. Your team can establish its bidding logic and apply it across the account rather than adjusting every campaign separately.
Key capabilities
- Custom bidding rules: Apply thresholds and formulas across campaigns.
- Keyword automation: Harvest converting terms and exclude underperforming traffic.
- Scheduling and budgets: Dayparting and automated budget adjustments.
Pricing: Full functionality requires Diamond or above. For Diamond, Helium 10 charges a 2% management fee on all advertising spend across profiles marked Managed, in addition to the subscription. The fee covers all spend within those profiles, including campaigns not actively managed through the tool.
7. SellerApp: Best for PPC automation alongside seller analysis
SellerApp combines advertising tools with keyword research, listing analysis, and business reporting. It fits sellers who want PPC automation alongside information about their wider Amazon account.
Its AI automation adjusts bids, manages targeting, and excludes underperforming keywords. During setup, you define goals such as ACoS improvement, monthly budget management, or ROAS.
You can then review performance and adjust the objectives as conditions change. This makes SellerApp relevant if you want automated execution while keeping analysis and decision-making within your team.
Key capabilities
- Bid automation: Adjustments informed by advertising performance.
- Keyword management: Targeting refinement and negative keyword optimization.
- Seller reporting: Advertising insights alongside keyword and listing information.
Pricing: SellerApp lists a free tier and Pro from $99 per month. Its Smart Plan with Automation starts at $149 per month for the first three months, with $250 shown as the regular starting price. Confirm the automation limits and final price for your account.
8. Advigator: Best for simpler Amazon campaign automation
Advigator automates Amazon campaign creation and ongoing optimization. It fits sellers who want to set their advertising budget and target ACoS without building an extensive rules system.
Its features include keyword research, bid optimization, budget allocation, placement bidding, and hourly adjustments. It groups campaigns around products and gives you a view of targeting and performance.
Advigator also allows manual overrides for keywords and bids. That makes it an option if you prefer a simpler automated setup but still want to intervene when needed. Its documented focus is Amazon advertising across supported marketplaces.
Key capabilities
- Campaign and keyword automation: Create campaigns and identify additional targeting opportunities.
- Budget allocation: Distribute spending across campaigns based on performance.
- Monitoring and overrides: Review results and adjust selected bids or targets.
Pricing: No fixed platform fee. Published graduated rates are 5% on the first €30,000 of monthly managed ad spend, 3% on the portion from €30,000 to €200,000, and 2% above €200,000. Only campaigns created and managed by Advigator count toward the fee. A 30-day trial is available.
9. Amazon Ads Console and AMC: Best for using Amazon’s native tools
Amazon’s advertising console provides campaign creation, targeting, bidding, budgets, and reporting. It is a practical starting point if your team can manage campaigns directly and does not yet need another paid tool. Amazon also provides automatic targeting and native bidding options.
Amazon Marketing Cloud serves a different purpose. It helps advertisers analyze advertising signals, explore shopping journeys, and build audiences. It complements campaign management rather than replacing a bidding tool.
AMC is available at no cost to eligible advertisers, including sponsored-ads advertisers through self-service access. Access is not limited solely to Brand Registered sellers. Amazon now also provides templates and assisted workflows, alongside custom analysis options.
Key capabilities
- Campaign management: Native targeting, bids, budgets, and performance reports.
- Advertising analysis: AMC measurement across advertising signals.
- Audience development: Build segments to support campaign activation.
Pricing: The console does not add a third-party software subscription; you pay advertising costs. AMC access is free for eligible advertisers. Check separately for optional paid features, data subscriptions, or partner services.
How to choose the right Amazon PPC software
1. Decide who will manage the advertising
Choose your working model before comparing features.
If your team owns strategy and execution, prioritize controls, reporting, and automation. If you need someone to manage the account, assess the people and service scope included alongside the technology.
Ask who sets targets, reviews changes, handles performance drops, and coordinates advertising with stock and promotions.
2. Match the tool to your campaign complexity
List the marketplaces, accounts, and ad formats you need to manage. Then check support for each one.
A seller running Sponsored Products on Amazon has different requirements from an agency coordinating multiple brands, DSP campaigns, and retail media networks. Compare the features your team will use rather than the total number advertised.
3. Calculate the complete cost
Include the subscription, percentage-based fees, required plan upgrades, onboarding, and managed support.
Check what counts toward billable ad spend. Some tools charge only for campaigns they manage; others calculate fees across entire connected profiles. Model the cost at both your current spending and your expected spending level.
4. Test the controls and reporting
During a trial or demonstration, ask the vendor to show a specific workflow: identifying a poor-performing target, changing a bid, excluding a search term, and explaining the result.
Check whether you can review changes, override decisions, and pause automation. The tool should give your team enough visibility to understand what it does.
