An Amazon PPC management agency handles campaign setup, keyword research, bidding, negative keywords, budget allocation, performance testing, and reporting. The right partner should help you understand where your advertising budget goes and whether the sales it generates contribute to profit.
Start with the problem you need to solve. You might need to reduce wasted spending, advertise a growing catalog, acquire new customers, or manage campaigns across several countries. Each requires a different approach.
For this guide, we reviewed seven providers and matched each to a specific PPC need. Below, you’ll find how they work, relevant client results, and the services that support each recommendation.
Amazon PPC management agencies compared at a glance
How we selected these Amazon PPC management agencies
We started with the challenges sellers face when outsourcing PPC, then reviewed each provider’s dedicated service pages, execution process, and relevant case studies. We prioritized examples that explained what the agency changed and connected that work to measurable results.
The recommendations reflect our assessment of buyer fit. Client results come from the agencies’ published case studies and cover different periods. Where an engagement included listing, creative, or account management work, we explain that scope rather than attributing the entire result to PPC.
Xneeti’s listing follows their team’s approved messaging. We have excluded named clients and outcome percentages from that profile.
1. Xneeti: Best for improving advertising profitability
Xneeti provides AI-native full account management as an alternative to a traditional Amazon PPC agency. Built by ex-Amazon leaders and ex-Google engineers, they combine proprietary AI agents with a dedicated account manager to manage advertising, creatives, listings, and operations.
They are a good fit for established brands that want higher sales from the same ad spend. Their agents predict which keywords will waste money, move bids and budgets to the hours shoppers buy, and pause advertising when stock runs low. They also identify opportunities to launch campaigns where competitors are winning sales.
A dedicated account manager owns strategy and reviews every AI action. You can see every change in Helix, and a monthly P&L review keeps decisions focused on profit. This gives your team visibility into execution alongside the broader account information needed to assess advertising performance.
Xneeti has served more than 100 brands and managed over $500 million in GMV. They charge one flat monthly fee, with no percentage of ad spend and no lock-in. They are worth considering if your current advertising generates sales but leaves you unclear about its contribution to profitability.
Core services
- PPC optimization: Keyword spending controls, bid and budget adjustments, and campaign expansion.
- Advertising and listing coordination: Creative and listing updates alongside stock-aware advertising management.
- Account strategy and profitability reviews: A dedicated account manager, changes visible in Helix, and monthly P&L reviews.
2. Canopy Management: Best for expanding PPC across a growing catalog
Canopy Management is a full-service Amazon agency with a dedicated PPC management offering. Their services fit brands that keep adding products but struggle to give the catalog sufficient advertising coverage.
They follow three stages: control, dominate, and expand. They first review campaign coverage and spending controls, then build on converting products and keywords before testing additional targeting and ad formats. Their services include keyword research, negative keywords, bid optimization, and budget adjustments.
Their work with Panther Print shows how they approach a changing catalog. The wall decor brand introduced up to 300 products over six months, but its narrowly targeted keywords limited discovery. Canopy expanded targeting around its strongest products, introduced cross-selling campaigns, and increased the use of Sponsored Brands and other formats.
The engagement increased overall sales by 447%, while ACoS moved from 41.5% to 31.81%. This makes Canopy relevant if your catalog has grown faster than your advertising structure and you need a clearer way to prioritize products and expand coverage.
Core services
- Catalog advertising coverage: Prioritizing products and expanding Sponsored Products, Sponsored Brands, and display campaigns.
- Keyword discovery and exclusions: Finding relevant search opportunities and removing terms that waste spending.
- Cross-selling and budget optimization: Connecting complementary products and allocating spending around performance.
3. BellaVix: Best for acquiring new customers after PPC sales plateau
BellaVix is an Amazon and Walmart marketing agency offering PPC, display advertising, creative, and account management. Their PPC services fit established brands that meet their advertising efficiency targets but need more new customers to continue growing.
Their work includes keyword targeting, bid adjustments, negative keywords, and testing. They also coordinate advertising with listing content and imagery, helping the product page support the traffic campaigns generate.
BellaVix worked with a sports water bottle brand whose PPC sales had plateaued after the holiday season. Although campaigns were meeting or exceeding efficiency targets, the brand needed to reach shoppers earlier in their buying journey. BellaVix expanded Sponsored Brands campaigns to attract those audiences.
From Q1 to Q2 2022, impressions increased from approximately 3.96 million to 7.74 million, while new-to-brand orders increased from 2,908 to 6,352. The example supports their fit for brands that need customer acquisition alongside efficient existing campaigns.
Core services
- Sponsored Brands acquisition campaigns: Reaching relevant shoppers who have not yet purchased from your brand.
- PPC targeting and optimization: Keyword research, negative keywords, bidding, and placement testing.
- Advertising and listing alignment: Improving content and imagery to support campaign conversion.
4. Seller Interactive: Best for coordinating PPC with listing improvements
Seller Interactive is an Amazon agency providing PPC, listing optimization, and account management. They suit brands that need advertising support alongside improvements to the pages shoppers visit after clicking.
Their PPC process includes an account audit, search term analysis, campaign structuring, bid controls, and testing. They separate branded, generic, and competitor traffic and use advertising data to guide listing and SEO decisions. Their service page also identifies pricing, inventory, fulfillment, and listing quality as conditions that affect campaign performance.
Seller Interactive worked with Quench Co, a business supporting beverage brands with branding and distribution. Before launching PPC, they updated listing images, A+ Content, copy, and product links within the store.
The combined listing and advertising engagement increased page views by 43% and total ordered items by 20%. Their approach makes them relevant if you need an agency to address conversion readiness before increasing the traffic you pay for.
Core services
- PPC auditing and campaign structure: Reviewing historical performance and separating campaigns by targeting intent.
- Search term and bid management: Finding converting queries, excluding poor-fit traffic, and adjusting spending.
- Listing optimization alongside PPC: Updating copy, images, and A+ Content to support paid traffic.
5. AMZ Pathfinder: Best for managing PPC across US and European marketplaces
AMZ Pathfinder is an Amazon advertising agency providing PPC management, audits, and related marketplace services. They fit brands that already sell across multiple countries and need coordinated advertising management.
Their five-step process covers account evaluation, onboarding and triage, restructuring, ongoing optimization, and collaboration. They address immediate overspending before rebuilding campaign organization and filling targeting gaps.
Their work with ThinkGizmos, a toy and gadget manufacturer, covered the US, UK, France, Germany, Italy, and Spain. They reviewed existing keywords, researched additional opportunities, removed duplicate or ineffective targeting, and tested Sponsored Brands creative. The historical engagement used Prestozon to support bidding and search term management.
From April to December 2019, ThinkGizmos achieved 23% ACoS across those six marketplaces. Advertising accounted for 33% of total sales, and 88% of Sponsored Brands attributed orders were new-to-brand. This demonstrates multi-marketplace execution, though the results describe that earlier engagement rather than a current benchmark.
Core services
- Multi-marketplace PPC management: Campaign planning and execution across supported Amazon countries.
- Account triage and restructuring: Addressing overspending, duplicate targeting, and gaps in campaign coverage.
- Keyword expansion and creative testing: Discovering search terms and testing Sponsored Brands variations.
6. Olifant Digital: Best for premium DTC brands expanding beyond branded search
Olifant Digital is an Amazon and e-commerce agency offering PPC, creative, SEO, and account management. They fit established DTC brands whose Amazon advertising relies heavily on shoppers already searching for their name.
Their PPC audit looks for missed opportunities, including overspending on branded searches while overlooking terms that could attract new customers. They combine account restructuring and bidding with listing and creative support.
Olifant worked with Ekster, a premium smart wallet brand whose Amazon listings and campaigns did not reflect the strength of its DTC business. They rebuilt catalog structure, updated listing content, and improved A+ Content and the Brand Store. They then shifted more PPC budget toward category and competitor keywords while maintaining branded search coverage.
The full engagement added $688,406 in yearly Amazon profit. That result included catalog, creative, SEO, and PPC work. Olifant is worth considering if your brand already has customer recognition but needs Amazon to acquire additional buyers while maintaining its premium positioning.
Core services
- Branded versus acquisition spending analysis: Reviewing whether campaigns capture existing demand or reach additional shoppers.
- Category and competitor keyword campaigns: Expanding targeting beyond searches for your brand.
- PPC and brand presentation alignment: Coordinating campaigns with listing copy, A+ Content, and store design.
7. Trivium Group: Best for planning PPC around seasonal demand
Trivium Group is a full-service Amazon marketing agency with a strong PPC offering. They fit brands that need to prepare campaigns for seasonal buying periods and coordinate advertising with product presentation.
Their process starts with an audit of campaigns, listings, historical results, keywords, and competitors. They develop an action plan, restructure campaigns, and continue testing and reporting. Their PPC scope includes campaign creation, keyword analysis, budget management, and audience targeting.
Trivium worked with Precision Pro Golf, a brand selling premium rangefinders and golf accessories. The company wanted to increase revenue during the golfing season by making the most of peak demand. Trivium provided PPC, DSP, and creative optimization.
During the engagement, monthly revenue increased from $40,649 to $168,536. Monthly profit moved from a $10,569 loss to a $12,239 profit, and ROAS improved from 1.34× to 2.47×. These combined results support their fit for brands preparing advertising and creative around important selling periods.
Core services
- Seasonal campaign planning: Reviewing demand, historical performance, and advertising opportunities before peak periods.
- Campaign and budget management: Creating campaigns and adjusting keyword targeting and spending.
- Creative coordination and reporting: Supporting campaigns with relevant creative and regular performance reviews.
How to choose the right Amazon PPC management agency
1. Ask how they will measure profitability
Start with your product economics. Share your selling prices, product costs, Amazon fees, fulfillment costs, and margin requirements so the agency can set sensible advertising targets.
Ask them to explain how they will track ACoS, TACoS, total sales, and profit together. A lower ACoS alone does not tell you whether the business earns more money. Likewise, revenue growth needs context about increased spending and other costs.
A useful discovery question is: “How would you decide whether this product can support more advertising spend?”
2. Check their process and relevant experience
Look for cases involving similar products, campaign challenges, and business stages. Read what the agency changed and whether the result came from PPC alone or a wider engagement.
Ask them to walk through an actual optimization decision. They should explain how they identify wasted spending, evaluate search terms, adjust bids, and decide what to scale.
Also distinguish monitoring from campaign changes. Frequent monitoring can catch problems, while optimization decisions need enough data to support them.
3. Confirm the scope and complete cost
Ask which campaign types, products, and marketplaces the fee covers. Confirm whether creative production, listing improvements, reporting tools, and additional markets cost extra.
Agencies may quote a flat fee, a percentage-based fee, or a combination. Request a calculation showing what you would pay at your current spending level and if the budget increases.
Agree on who approves budget changes and what happens when campaigns reach the spending limit.
4. Meet the account team and review their reporting
Meet the people responsible for strategy and daily execution. Ask who handles urgent issues, how often you will receive updates, and how they explain performance drops.
Request a sample report. It should show what changed, why the team changed it, and what happened afterward. Your team should also understand the work required from you, including stock updates, promotional plans, creative assets, and approvals.
