The UK is Amazon’s third-largest market after the US and Germany, according to TechRadar. In June 2025, Amazon announced plans to invest £40 billion in the UK between 2025 and 2027, including four new fulfilment centres and upgrades to more than 100 existing sites (About Amazon UK).
For UK brands, that investment means faster delivery and more shoppers on Amazon.co.uk. It also means more competition. Around 100,000 UK small and medium-sized businesses already sell on Amazon, according to About Amazon UK.
This guide covers nine agencies managing Amazon advertising for UK brands in 2026. Each was assessed on:
- A UK presence, or a clear note where a partner serves the UK remotely
- Amazon Ads partner status, SPN membership and other Amazon recognition
- Amazon as the core business rather than a side service
- Capability across the UK, EU and US marketplaces
- Evidence that can be checked independently
What makes Amazon advertising in the UK different
A big, mature and crowded marketplace
UK B2C e-commerce turnover reached around €150 billion in 2024 on a goods-only basis, according to the European E-commerce Report 2025 as summarised by Eightx. That puts the UK among Europe’s largest online markets alongside France and Germany.
Around 60% of Amazon’s physical product sales come from third-party sellers, according to About Amazon UK. In practice, most UK brands compete against other independent sellers, not just Amazon itself.
UK sellers are exporters
Small businesses selling on Amazon in the UK recorded more than £3.8 billion in export sales in 2023 (About Amazon UK). Since Brexit, selling into the EU from the UK involves separate VAT, customs and fulfilment decisions, so advertising in Germany or France is rarely a simple copy of UK campaigns.
The best UK agencies can manage Amazon.co.uk, the EU stores and Amazon.com, or are honest about which of those they do not cover.
Regional growth is part of Amazon’s UK plan
Amazon has stressed that its UK growth is not limited to the capital. CEO Andy Jassy said of the £40 billion plan:
“When Amazon invests, it’s not only in London and the South East”
— Andy Jassy, President and CEO, Amazon
Source: Investment Monitor
The same is true of the agency market. Some of the UK’s Amazon specialists are based outside London, including Middlesbrough’s Seller Presto, whose founder has noted that Amazon-specialist agencies are in short supply in the UK (Prolific North).
Strong sellers are spread across the country
Amazon’s UK SME Impact Report found that SMEs based in Manchester, Belfast and Glasgow recorded some of the highest average annual revenues on Amazon, surpassing the average for London-based sellers. The same report said around 50,000 UK sellers used Fulfilment by Amazon and grew sales by 25% on average, and that SMEs selling on Amazon had created 250,000 UK jobs to date (About Amazon UK).
More than 15,000 UK SMEs passed £100,000 in Amazon sales in that period, and over 700 reached £1 million for the first time. Many of the brands competing with you on Amazon.co.uk are therefore established, well-funded businesses.
Export potential is still largely untapped
Research by the Social Market Foundation, sponsored by Amazon, modelled that up to 70,000 more UK SMEs could export through ecommerce, generating an economic gain of £9.3 billion and supporting 152,000 additional jobs (ChannelX). For UK brands, that makes international advertising capability a growth lever rather than a nice-to-have.
Amazon itself is one of the UK’s largest private-sector employers, with more than 75,000 staff, and says it has invested over £75 billion in UK operations over the last decade (TechRadar, CILT UK).
Faster delivery raises shopper expectations
Amazon said it delivered more than 1.6 billion items same or next day to UK Prime members in 2025, according to ChannelX. When Prime delivery is the norm, any stockout or loss of Prime eligibility quickly hits both organic rank and ad efficiency.
The auction is getting more expensive
Amazon’s global advertising revenue reached $68.6 billion in 2025, up 22% year on year (Marketplace Pulse). Across Europe, Amazon took around €10.5 billion of the €14.3 billion spent on retail media in 2024, according to IAB Europe figures cited by IntoTheMinds.
More advertisers chasing the same shoppers means agencies have to optimise more often and measure profit, not just ROAS.
How we evaluated UK Amazon advertising agencies
- Amazon credentials: Amazon Ads Verified or Advanced Partner, SPN, EU marketplace partner tiers
- Amazon focus: Amazon-first agencies over general digital agencies with an Amazon add-on
- Marketplace reach: UK, EU and US coverage
- Operational depth: Listings, account health, compliance and logistics as well as ads
- Evidence: Named clients, independent reviews and industry awards
For a broader view, see our roundup of top Amazon ads management services.
Comparison table: UK Amazon advertising agencies at a glance
The 9 best Amazon advertising agencies in the UK for 2026
1. Xneeti
Xneeti is a multi-marketplace AI platform built by ex-Amazon category managers and ex-Google engineers. AI optimises every account every hour, and a dedicated strategist owns the account and reviews what the AI does.
An honest note on fit: Xneeti’s primary marketplaces are Amazon.com and Walmart.com, and its team is US-based. It is the right partner for UK brands taking the step into the US. For Amazon.co.uk-only management, a UK specialist below may suit you better.
Key features
- Hourly bid optimisation by placement and time of day across Sponsored Products, Brands, Display and DSP
- Continuous n-gram analysis and competitor keyword tracking
- Rufus-aware listings written natively for US shoppers
- In-house AI creative and Sponsored Brands Video, produced 5x faster than traditional agencies with human design review
- Inventory forecasting that accounts for transatlantic lead times
- Profitability tracking and full fee reconciliation
Customer reviews
Xneeti holds 4.8 out of 5 on Google from 120+ reviews and 4.6 out of 5 on Trustpilot, with a client NPS of 9.1.
“Xneeti has been the most responsive, the most thorough, and the most results-driven vendor I’ve worked with in 10 years.”
— Garrett Florent, Founder, Rainguard
Pros
- 50% average TACoS reduction and 30% average revenue growth across 80+ managed accounts
- Flat fee with no percentage of ad spend
- Amazon and Walmart under one relationship
Cons
- Not focused on Amazon.co.uk or EU stores
- No UK office
- Does not manage Google Ads or Meta Ads
Pricing
$999 to $1,999 per month (USD), flat, with no long-term contract.
Best use case
Established UK brands ready to launch or scale on Amazon.com and Walmart.com.
2. Sitruna
Sitruna is a London-based full-service Amazon agency led by former Amazon employees, including Stephen Harris and Michael Dan, with operations specialists who previously worked in Seller Support (PartnerPage). It is an Amazon Ads Verified Partner, an Amazon Global Selling Solution Provider and says it was the first Amazon-accredited design agency in the UK.
It describes itself as the UK’s largest team of ex-Amazonians, with around 70 specialists, more than 200 clients and over £250 million in managed Amazon sales, according to Nova; these figures are self-reported. Sitruna also runs its own UK 3PL, has sold three of its own in-house Amazon brands, including a seven-figure exit in 2021, and partners with Ware2Go to support clients’ US logistics (Ware2Go).
Key features
- PPC and advertising strategy
- Copy, keyword and graphic content from an Amazon-accredited design team
- Account health and Seller Central support
- In-house UK logistics
Customer reviews
Clutch reviewers consistently praise its Amazon knowledge across listings and PPC, with one describing the team as “highly skilled and knowledgeable” (Clutch). Named clients include Antler Luggage, Aden + Anais, Black + Decker and Lucky Saint.
Pros
- Ex-Amazon leadership and staff
- Advertising, creative and logistics under one roof
- Strong UK brand roster
Cons
- Scale figures are self-reported
- Part of the team is based offshore
- No published pricing
Pricing
Not published. Clutch reviewers note good value for cost.
Best use case
UK brands wanting ex-Amazon expertise across ads, content and fulfilment.
3. Lezzat
Lezzat is a London-based Amazon advertising agency founded in 2015 by active Amazon sellers, according to Sermondo. It holds Amazon Ads Verified Partner and SPN status and says it has managed more than 500 brands.
Key features
- Amazon PPC and DSP
- SEO, design and consulting
- Support across the UK, US, EU and Australia
Customer reviews
Its own site shows a 5.0 rating from 22 reviews. Treat self-hosted ratings as indicative only.
Pros
- Seller-founded with hands-on experience
- Advertising-led model
- Multi-marketplace coverage
Cons
- Brand count is self-reported
- Limited independent reviews
- No published pricing
Pricing
Not published.
Best use case
Brands wanting an advertising-first partner with real selling experience.
4. Seller Presto
Seller Presto is a Middlesbrough-based Amazon specialist offering account management, ad management, listing creation, store set-up and consultancy. It holds Amazon Ads Verified Partner and SPN status and reached the finals of the 2023 Amazon Ads Partner Awards in the Challenger EMEA category (Sermondo).
Its founder, Graeme Coyle, said the agency had doubled turnover in a year and was targeting £1 million in annual revenue by the end of 2025, while investing in internships and paid placements to bring new Amazon talent into the North East (Prolific North).
Key features
- Amazon ad management
- Listing creation and store set-up
- Full-service management and consultancy
Customer reviews
Named clients include Helix. Independent review volume is modest.
Pros
- Amazon-recognised as a Partner Awards finalist
- Specialist based in the North East
- Investing in emerging talent
Cons
- Smaller agency with limited capacity
- Limited international evidence
- No published pricing
Pricing
Not published.
Best use case
Growing UK brands wanting a hands-on Amazon specialist outside London.
5. Market Rocket
Market Rocket is a London agency founded in 2019 by Matthew Peck and Mia Briggs and headquartered in Knightsbridge. It holds Amazon SPN Accredited and Amazon Ads Verified Partner status, is a TikTok Shop partner, and was acquired by LSE-listed S-Ventures PLC, where Peck serves as Chief Digital Officer (Sermondo, RevenueBase).
Key features
- Amazon advertising and account management
- TikTok Shop partnership
- EU marketplace support
Customer reviews
Limited independent review data.
Pros
- Amazon and TikTok Shop under one roof
- Backing from a listed parent
- Central London base
Cons
- Parent company priorities may shape focus
- Limited public case results
- No published pricing
Pricing
Not published.
Best use case
Consumer brands selling on both Amazon and TikTok Shop.
6. Optimizon
Optimizon is a full-service Amazon agency that describes itself as an Amazon Ads Advanced Partner and Platinum EU Partner, offering strategy, paid media, creative and brand protection for global brands, with London office access (Optimizon).
Key features
- Sponsored Products, Brands, Display and DSP
- Content and creative
- Brand protection
- Expansion across Europe, North America, the Middle East and Asia
Customer reviews
Limited independent review data.
Pros
- Advanced Partner and EU partner tiers
- Broad international coverage
- Audits available before full-service commitment
Cons
- Partly remote team
- Limited public case evidence
- No published pricing
Pricing
Not published.
Best use case
UK brands scaling across several international marketplaces.
7. Toucan
Toucan is a London-based certified Amazon Ads Advanced Partner focused on Amazon advertising and account management for brands globally, according to RevenueBase.
Key features
- Strategic Amazon Ads management
- Account management
- Global brand growth
Customer reviews
Limited independent review data.
Pros
- Advanced Partner tier
- Advertising-led focus
- London base
Cons
- Limited public evidence
- No published pricing
- Less visible operations scope
Pricing
Not published.
Best use case
Brands wanting an Advanced Partner focused primarily on Amazon Ads.
8. Remazing
Remazing is a Hamburg-headquartered Amazon agency founded in 2016 with a London hub among its European offices. The group includes Remazing Moin, a dedicated Amazon Ads agency for enterprise brands covering PPC, DSP and Amazon Marketing Cloud, and works with brands such as Henkel, Beiersdorf and Under Armour (HeySuccess, Amalytix).
Key features
- PPC, DSP and AMC through a dedicated unit
- Native-language country teams across Europe
- Remdash analytics software
Customer reviews
Named enterprise clients; limited public reviews.
Pros
- Single partner for UK and EU marketplaces
- Enterprise advertising capability
- Private equity backing from IK Partners
Cons
- UK is one hub in a German-led group
- Suited to larger brands
- No published pricing
Pricing
Not published.
Best use case
Established brands managing Amazon.co.uk and EU stores together.
9. Online Seller UK
Online Seller UK is an Amazon advertising consultancy with an Amazon Ads Verified Partner and SPN certification, offering services across Manchester, London, Birmingham and Nottingham. It says it has ten years of Amazon experience and has trained hundreds of retailers, brands and agencies (Online Seller UK).
Key features
- Amazon advertising management with fortnightly KPI reporting
- Content optimisation, A+ content and store design
- Amazon and eBay training
Customer reviews
Limited independent review data.
Pros
- Training as well as management
- Regional coverage across England
- Verified Partner and SPN status
Cons
- Smaller agency
- Some site content is dated
- No published pricing
Pricing
Not published.
Best use case
Sellers who want to build in-house skills while outsourcing advertising.
Understanding Amazon partner badges
UK agencies quote a range of Amazon credentials. They are useful signals, but they mean different things:
Badges confirm a baseline, not fit. Always ask for case studies in your category and marketplace.
UK only, EU, or US?
What Amazon advertising agencies cost in the UK
Very few UK Amazon agencies publish pricing. Common models include monthly retainers, percentage of ad spend and hybrids. When comparing quotes:
- Ask whether the fee sits on top of ad spend or includes it
- Check whether creative, A+ content and DSP are included
- Confirm whether EU or US marketplaces cost extra
- Compare in the same currency, as some providers quote in USD
Xneeti charges a flat $999 to $1,999 per month (USD) with no percentage of ad spend. Our Amazon PPC cost guide: agency vs in-house vs AI explains the trade-offs.
Questions to ask a UK Amazon advertising agency
- Which Amazon partner tiers do you hold, and can you show them in Amazon’s partner directory?
- Who manages my account day to day, and where are they based?
- Do you manage EU marketplaces and Amazon.com, or only Amazon.co.uk?
- How do you handle post-Brexit VAT and fulfilment for EU campaigns?
- How often do bids change, and what triggers a change?
- Is your fee flat, or a percentage of ad spend?
- Which metrics will you report: ACoS, TACoS, total sales, new-to-brand?
Why Xneeti works for UK brands going to the US
UK sellers already export more than £3.8 billion a year through Amazon. For those ready to take on the US, Xneeti offers an AI platform built by former Amazon and Google insiders, with a dedicated strategist and a flat fee.
- Hourly AI optimisation across every Sponsored Ads format
- US-native, Rufus-aware listings
- In-house creative and Sponsored Brands Video
- Amazon and Walmart under one relationship
Visit our UK Amazon services page, read about our Amazon advertising services, or book a demo.
