More than 17,000 Spanish SMEs sell on Amazon, and in 2024 they exported over €1.2 billion worth of products through the store, up 20% on the previous year, according to Amazon’s Spain press office.
That number changes what “an Amazon agency in Spain” needs to be. For most Spanish brands, Amazon.es is only the starting point. Growth usually means France, Germany and Italy next, and often the United States after that.
This guide covers seven agencies serving Spanish brands in 2026. Each was assessed on:
- A presence in Spain, or a clear note where a partner works from elsewhere
- Amazon as a core service, and the level of Amazon Ads partnership
- Ability to manage multiple European marketplaces, not just Amazon.es
- Capability with DSP and Amazon Marketing Cloud for larger advertisers
- Honest fit, including who each agency is wrong for
What makes Amazon growth from Spain different
Spanish sellers are exporters by default
Ruth Díaz, Amazon’s Vice President and Country Manager for Spain, told the AECOC consumer goods congress that according to ICEX only 9% of Spanish SMEs selling online export, while on Amazon the figure is 75%. Explaining why, she said a small business can be:
“en tres días está vendiendo en toda Europa” (“within three days, selling across all of Europe”)
— Ruth Díaz, Vice President and Country Manager, Amazon Spain
Source: Puro Marketing, AECOC Congress coverage, October 2025
Selling across Europe is easy to switch on. Selling profitably across Europe is not. Each marketplace has its own language, search behaviour, competitors and compliance rules.
Amazon is investing heavily in Spain
Amazon reported more than €9 billion in gross revenue from its Spanish activities in 2025, up 12.5% year on year, and closed the year with around 30,000 employees in the country. It also plans to open its first Spanish distribution centre in Zaragoza in 2026, according to Estrategias de Inversión.
More infrastructure means faster delivery, and more sellers competing for the same shoppers.
Export growth is now an official target
Amazon has set a goal of helping Spanish SMEs double their annual exports to €2 billion by 2030, working with ICEX on an acceleration programme called Impulsa con Amazon (Amazon Spain). Agencies that understand cross-border selling are becoming more valuable, not less.
Advertising is getting more competitive everywhere
Amazon’s global advertising revenue reached $68.6 billion in 2025, up 22% year on year (Marketplace Pulse). Higher competition in every marketplace rewards agencies that optimise frequently and measure profit, not just ROAS.
AI-driven discovery is spreading beyond the US
Amazon’s AI shopping assistant, Rufus, reached 250 million active customers in 2025 (Amazon Q3 2025 earnings call) and has been expanding internationally. Spanish agencies are already publishing guidance on optimising listings for it, and multilingual listings need to answer shopper questions in every language, not just carry translated keywords.
How we evaluated Amazon agencies in Spain
- Amazon partnership level: Verified Partner, Advanced Partner or other Amazon recognition
- Marketplace coverage: Amazon.es only, pan-European, or US expansion
- Seller and Vendor capability: Both 3P and 1P accounts
- Advanced media: DSP and Amazon Marketing Cloud
- Evidence: Named cases and independent sources, with self-published rankings flagged
One note on sources: several Spanish agency rankings are published by agencies that place themselves first. We have used them only for factual details, such as partner status, and flagged self-reported results.
Comparison table: Amazon agencies in Spain at a glance
The 7 best Amazon agencies in Spain for 2026
1. Xneeti
Xneeti is a multi-marketplace AI platform built by ex-Amazon category managers and ex-Google engineers. AI runs every account every hour, and a dedicated strategist owns the account and reviews what the AI does.
We want to be clear about fit. Xneeti’s primary marketplaces are Amazon.com and Walmart.com, and its team is US-based. That makes it a strong partner for Spanish brands taking the step that Amazon’s export data points towards: selling in the United States. For Amazon.es-only management, a local agency below may suit you better.
Key features
- Hourly bid optimisation across Sponsored Products, Brands, Display and DSP
- Rufus-aware listings written for US shoppers, not translated from Spanish
- In-house AI creative and Sponsored Brands Video, produced 5x faster than traditional agencies with human design review
- Inventory forecasting that factors in supplier lead time, critical when shipping stock from Spain to US fulfilment centres
- A Profitability Engine that reconciles every Amazon fee and allocates budget by payout percentage
- Amazon and Walmart under one relationship
Customer reviews
Xneeti holds 4.8 out of 5 on Google from 120+ reviews and 4.6 out of 5 on Trustpilot, with a client NPS of 9.1.
“Our advertising cost of sale used to be 25% every month. Xneeti has cut that cost literally in half — we now range between 12–13% per month.”
— Garrett Florent, Founder, Rainguard
Pros
- 50% average TACoS reduction and 30% average revenue growth across 80+ managed accounts
- Deep US marketplace expertise from ex-Amazon and ex-Google founders
- Flat monthly fee with no percentage of ad spend
Cons
- Primary focus is US marketplaces rather than Amazon.es and the EU stores
- No office in Spain, and the team works in English
- Does not manage Google Ads or Meta Ads
Pricing
$999 to $1,999 per month, flat, with no percentage of ad spend and no long-term contract.
Best use case
Established Spanish brands, already successful in Europe, that want to launch or scale on Amazon.com and Walmart.com.
2. Roicos
Roicos is a Spanish agency with a strongly Amazon-centred positioning and Amazon Ads Advanced Partner status. It says it has managed more than 400 brands and has over ten years of Amazon experience.
Its main differentiator is breadth across the channel: Seller and Vendor, catalogue, A+ content, Brand Store, logistics, internationalisation and advertising.
Key features
- Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP
- Seller Central and Vendor Central management
- Catalogue, A+ content and Brand Store creation
- Logistics and international expansion support
Customer reviews
Brand counts and experience figures are self-reported. Ask for case studies in your category.
Pros
- Amazon is the core of the business
- Covers almost every part of the channel
- Advanced Partner status
Cons
- Self-reported track record
- No published pricing
- Breadth of service may be more than ad-only clients need
Pricing
Not published.
Best use case
Spanish companies that want to outsource both advertising and most of their Amazon operations.
3. Cyberclick
Cyberclick is a Barcelona digital agency, based at the city’s World Trade Center and now part of the Siloy group. It is an Amazon Ads Verified Partner and connects Amazon with catalogue analysis, data science and profitability.
Its own published case for Hero reports 404% Q1 growth in France in 2026 and a 13% increase in conversion for focus products, using Sponsored Ads and DSP across Spain and France. These figures are self-reported.
Key features
- Sponsored Products, Brands, Display and Amazon DSP
- Catalogue and conversion optimisation
- Data science, dashboards and AI automation
- Seller and Vendor management
Customer reviews
Cyberclick publishes its own ranking of Spanish Amazon agencies, in which it appears first. Treat that as marketing and judge it on case studies.
Pros
- Strong data and analytics capability
- Cross-border Spain and France experience
- Broad digital offering beyond Amazon
Cons
- Amazon is one practice in a broad digital agency
- Key results are self-published
- Verified rather than Advanced Partner tier
Pricing
Not published on its ranking page.
Best use case
Brands that want Amazon connected to a wider data, analytics and digital strategy.
4. Artefact
Artefact is a global data and AI consultancy with a Spanish team. It holds some of the most advanced Amazon credentials on this list: Amazon Ads Advanced Partner, AdTech Activation Partner and Amazon Marketing Cloud Service Provider.
Key features
- Full-funnel Amazon DSP strategy
- Amazon Marketing Cloud, attribution and advanced measurement
- Integration with wider data and marketing platforms
Customer reviews
As an enterprise consultancy, Artefact has few public client reviews for its Amazon work.
Pros
- Top-tier Amazon AdTech credentials
- Strong data infrastructure and AI capability
- International presence
Cons
- Built for large advertisers with significant budgets
- Less focused on day-to-day Seller Central operations
- No published pricing
Pricing
Not published.
Best use case
Large advertisers combining high spend, DSP, AMC and advanced data infrastructure.
5. Cosmo5
Cosmo5 is an Amazon Ads Advanced Partner with specific certifications in Amazon DSP and Advanced Retail. Its offer combines media, retail and data, and it holds partnerships with Google, Meta, TikTok and Apple.
Key features
- Amazon DSP and retail media
- Audience segmentation and campaign optimisation
- Amazon planned inside a wider paid media mix
Customer reviews
Limited independent review data is publicly available.
Pros
- Advanced Partner with DSP certification
- Cross-platform media relationships
- International retail media experience
Cons
- Media-led rather than operations-led
- Less visible catalogue and account health work
- No published pricing
Pricing
Not published.
Best use case
International brands that want Amazon integrated into a global retail and paid media strategy.
6. B2Marketplace
B2Marketplace is a Spanish ecommerce and marketplace agency and official Amazon partner. It runs the main Amazon ad formats, including DSP, and uses Amazon Marketing Cloud to connect funnel stages.
Key features
- Sponsored Ads and Amazon DSP
- Amazon Marketing Cloud audience analysis
- Proprietary technology called B2Hub
- Seller, catalogue and internationalisation services
Customer reviews
Limited independent review data is publicly available.
Pros
- Marketplace specialist rather than generalist
- Own technology layer
- Full-funnel approach
Cons
- Few public case figures
- No published pricing
- Partnership tier less clearly stated than some peers
Pricing
Not published.
Best use case
Brands that want marketplace management, advertising and a full-funnel Amazon strategy under one roof.
7. MindgruveMacarta
MindgruveMacarta formed in 2024 from the merger of San Diego’s Mindgruve and Denver’s Amazon specialist Macarta. It has more than 300 employees across seven offices, including Madrid, and holds Amazon Ads Advanced Partner status.
Key features
- Amazon, Walmart and Mercado Libre marketplace management
- Retail media and performance marketing
- Teams in Europe, the US and Latin America
Customer reviews
Recent public coverage focuses on the merger rather than client reviews.
Pros
- Madrid office plus US and Latin American reach
- Advanced Partner status
- Useful for Spanish brands targeting Latin America via Mercado Libre
Cons
- Large, broad agency structure
- Limited Spain-specific case evidence
- No published pricing
Pricing
Not published.
Best use case
Spanish brands planning growth across Europe, the US and Latin America with one partner.
Amazon.es only, pan-European, or US expansion?
The right agency depends on where your next euro of growth comes from.
For US expansion specifically, our guides on Amazon PPC and advertising on Walmart explain how those markets work.
Questions to ask an Amazon agency in Spain
- Which Amazon marketplaces do you actively manage today, and can you show a live example in each?
- Who writes French, German and Italian listings, and are they native speakers?
- How do you handle country-specific compliance and tax obligations?
- Do you manage Vendor Central as well as Seller Central?
- Do you run Amazon DSP and use Amazon Marketing Cloud?
- Is your fee flat, or a percentage of ad spend or sales?
- How do you measure profitability across marketplaces, not just ROAS?
Why Xneeti works for Spanish brands going global
Amazon’s own data shows Spanish SMEs are natural exporters. For brands ready to take on the US, Xneeti offers an AI platform built by former Amazon and Google insiders, with a dedicated strategist and a flat fee.
- US-native listings written for A10 and Rufus
- Hourly optimisation across every Sponsored Ads format
- Inventory forecasting that accounts for transatlantic lead times
- Amazon and Walmart under one relationship
Visit our Spain Amazon services page, or book a demo to plan your US launch.
